About how to increase website traffic and build the core competitiveness of the website. In the previous two articles, we initially explained the selection and reorganization of keywords, and further analyzed the importance and writing methods of web page tags in detail. In this chapter, we finally combine the contents of the previous two sections to analyze the factors that affect website rankings and the core details of how to improve website rankings.
First: content and theme. The actual content of the website is an important strategy for your website optimization. Content and theme often coexist with each other. If you want your website to rank high in search engines, you must have actual content that reflects the theme. The content is mainly conveyed through text information. Do not use pictures or Flash to replace the content to be expressed, because search engines will not recognize it. Having enough content on your website pages for search engines to index is an essential element of search engine optimization. So we know why it is difficult for a website without content to achieve a high ranking. When people search for things, they always look for websites with rich and comprehensive information. Therefore, websites with rich content naturally rank much higher than those without substantial content. Therefore, webmasters should keep it in mind when doing optimization, and don’t forget to update your website, but also update the substantive content. Both search engines and users want to see more and more comprehensive and innovative things.
Second: keyword density. There are countless words on a page, so how do search engines determine keywords? Or how do search engines determine which keywords describe your website? For these, the search engine will count the characters of your entire page, and those frequently occurring phrases or phrases are defined as web page keywords. The ratio of the number of keywords to the number of words on the page is called keyword density, which is one of the important factors in search engine optimization. In order to get a good ranking, the keywords you want to optimize must appear many times on the page and repeatedly emphasize the keywords you want to optimize, or emphasize within the scope recognized by the search engine. Generally, keyword optimization is repeatedly emphasized between 2% and 8%. If the density is too high, it will be considered cheating.
Third: Keyword placement location. Highlighting keywords is to attract the attention of search engines, so we must place main keywords in valuable page positions. Search engines will focus on this part of the web page, which is often more important than other page content, so this is "prominent keywords"
1. TITLE and META tags. In the previous chapter, we mentioned that TITLE is the most important tag in web page optimization. Therefore, the keywords placed in TITLE are also particularly important. If the keywords to be optimized can appear in the TITLE tag, it will undoubtedly be of great benefit to the ranking of the website.
2. Text hyperlink. Hyperlinks can connect to the content of a website or page, and adding text and text can increase the keyword weight of your website.
3. Top of the web page. At the top of the web page, the beginning of each paragraph is very important, so try to mark the keywords to be explained at this position.
Fourth: Click views. It can be said to be another factor that affects search engine rankings. The number of clicks we are talking about here refers to the number of clicks on the page displayed in the search engine. This result will be counted by search engines, and the pages that are frequently clicked will be ranked higher. However, it is worth noting that you should not click repeatedly on the same IP address, otherwise it will be regarded as cheating and punished.
Fifth: link popularity. To put it bluntly, it is the external links of the website. Generally, search engines believe that the more external links the website has, the higher its relative importance. However, not all external links are given the same weight. Links from websites with relatively high weights are often higher than those from websites with average weights. The text of the link must include the keywords of the website, which is also conducive to improving keyword rankings. So how can we improve the link popularity of our website:
1. Build a high-quality website. Even if you are not a hot stock but a potential stock, other websites will be willing to take the initiative to find you for external links.
2. Look for websites of the same type to link to. In almost all cases, if the other party does not have a much higher weight than you, they will exchange links with you.
3. Advertise on valuable websites, or submit your website in some directories.
The above content is originally produced by Binary Network, www.petyoo.com , and is first published on A5. Please retain the copyright if reproduced.
Search engine optimization strategy (2): The importance and writing method of web page tags
Search engine optimization strategy (1): Keyword screening and reorganization
Author binary network personal space