Today, during my lunch break, the editor found a beautiful leaflet lying flat on the window sill in the corridor. It was just placed next to the ashtray. When I got closer, I saw that it was an advertising leaflet for a sea view room. The front picture shows the sea, a golf course by the sea, and beautiful houses, which directly shows what it wants to promote. There are very few words on the picture, but the information it wants to express is expressed. On the back are various topographic maps and photos, as well as house layouts and an advertising slogan. The overall impression is that it is very delicate and comprehensive. The scene is clear and the words are few but nutritious. This kind of advertising leaflet looks very comfortable and is just placed in the right place. No matter whether I will become their customer after reading it, at least I know about them and they left an impression on me.
If you think about it carefully, in fact, the SEO and advertising we do are connected to a large extent. The advertising industry appeared and developed earlier than our SEO, and it is also more mature than SEO. Therefore, in the process of SEO, many times we can learn from advertising knowledge and apply it to our SEO industry, which will help the improvement and development of SEO.
First of all, we need to understand what SEO is and what advertising is. SEO in Chinese means search engine optimization. It means to understand the rules of search engine crawling and reasonably optimize the website to improve the ranking of the website in search engines, thereby building your own brand. Bring benefits to customers. Advertising is a means of publicity that conveys information openly and extensively to the public through certain forms of media. What we are mainly talking about here is that economic advertising is commercial advertising, which is a means of transmitting commercial information between commodity producers and commodity consumers, mainly to expand economic benefits. SEO mainly achieves optimization through the Internet, and also achieves the ultimate goal through the Internet. But advertising is mainly realized through certain forms of media, and the essence of advertising is communication. By understanding the definitions of the two, it is easy to distinguish their differences. The difference lies in the operating carrier and essence of the two.
In the process of website optimization, webmasters advocate originality, because everyone knows that the power and charm of originality are very important for SEO. Originality can bring a lot of included traffic to the website, and can also increase the website's links to achieve search engine rankings. Although the essence of advertising is communication, the real charm and soul of advertising is creativity. The creativity of advertising is the same as the originality in SEO, and they are both of great significance to the industry. Our keywords in SEO and advertising slogans are also the same in this regard. They must highlight the main keywords of the topic, and they must be concise and clear to attract people or win the favor of search engines. In fact, if you compare carefully, advertising and SEO are similar in many techniques and methods. You should try to apply some knowledge in advertising when doing optimization.
Advertising is a relatively mature subject for SEO, and it is also an industry that developed earlier than SEO. SEO is still in a period of growth and exploration, so facing an industry and discipline with many similarities, the editor feels that SEO should learn from it. Find out where you can learn from other industry disciplines. Knowledge useful for SEO should be applied in actual practice, just like trying to use advertising techniques and methods in SEO. Only in this way can seo develop further and mature through continuous practice and learning. It is also important to use advertising in SEO.
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The author's personal space during the night