The anchor text (link text) of backlinks should be diverse. Many webmasters will tend to use important keywords in all backlink anchor texts. In fact, this is dangerous because it looks very unnatural. Spontaneous and natural backlinks will inevitably use a variety of link text and cannot be uniform.
Links should come from relevant web pages. Like the laser engraving machine information network, the link text can be laser engraving machine information, laser engraving machine, laser engraving machine information network, laser engraving machine news, or laser engraving machine information portal.
This is increasingly important. It is generally believed that links from related web pages have higher weight (not PR). Therefore, when looking for potential backlinks, you should spend time on websites related to your industry, and use the application skills of directional link anchor text based on the experience of our Liaocheng Internet company.
1. Links in different locations on the web page
It is best for backlinks not to all come from the friendly links area at the bottom of the webpage, but should be in different places on each webpage. It may be the main text, it may be the website navigation, or it may be at the bottom.
2. Gradual natural growth
Do not add hundreds or thousands of backlinks in a short period of time. This unnatural rapid growth is one of the important reasons why the website enters the Sandbox effect. In more serious cases, it may be punished.
3. Backlinks should come from web pages with different PRs
Of course, backlinks from pages with high PR values are good, but if all your backlinks come from pages with PR4, PR5 or above, this may not be natural.
4. Come from good neighbors
Websites that link to each other will form a community-like network, and the quality and relevance of the websites in this network will affect each other. If your website has a lot of backlinks from porn sites, gambling sites, or sites that sell Viagra, that’s not a good sign.
5. Links should come from different IP addresses
The same goes for making backlinks more natural. If a large portion of your backlinks are limited to a few IP addresses or servers, the signs of trying to manipulate search engines are stronger. How could it be such a coincidence that even your website is on the same server?
Links from old and new sites are included to make backlinks more natural.
6. Exchange links or friendly links
Although the importance of friendly links is getting less and less, especially after the Big Daddy Data Center. But friendly links are a natural thing after all. As long as they are not excessive and not purely to increase PR value, it is still worth doing some.
7. Link to content web pages
Never point all links to your homepage, but disperse some links to other content pages, and the link text should also change accordingly. Blogs are a good example. When many blogs refer to each other, they will not link to the homepage, but to the article page.
8. Avoid buying links
Make your backlinks look less like purchased, sponsored, or advertising, and more like natural, normal links. Does the webpage that links to you also link to other bad webpages?
The anchor text of this backlink is often ignored in many websites, so the above article reminds you that the anchor text of the backlink is also very important.
Source of article: Liaocheng Network Company http://www.252000.com