Today I wanted to write about the value of domain names on a whim, but there are not many good domain names now. Maybe webmaster friends accidentally register a good domain name one day, then you will be prosperous! Just kidding, I have always written about SEO before. Things like theory and SEO practice. Suddenly I discovered that the prerequisite for these is that you must have a domain name. So today I would like to invite you to share your thoughts:
Type benefits of domain names
Why do we talk about the type of domain name first? This is what I said in yesterday’s blog post. Zigong SEO left a message on my article and asked me to return a visit. I discovered that the domain name of the Zigong blogger is a .tk domain name. I was also very interested in leaving a message under the blog article. Will it have any impact if the blogger uses the tk domain name? In my impression, the TK domain name is free. And the inclusion was not good, so I checked the status of this domain name. The situation arises. Baidu has a little backlink, but not included. Google's inclusion is normal. This illustrates a truth. TK has a very low value compared to other domain name types. We all know that com and cn domain names are very universal. Let’s do the math. A com domain name costs about 60 yuan a year, while a TK domain name is free. . From the perspective of long-term benefits, if your website has good traffic and popularity, the benefits generated by the available tk domain name will be more than 60. But TK is not included, so where does the benefit come from? So don’t pick up the sesame seeds and lose the watermelon.
Domain name related benefits
Leaving aside the economic value of domain names, we will talk about it next. Let’s talk about the relevance of domain names. Let’s take my own domain name as an example. My domain name is ***.com. This domain name was chosen taking into account the personal brand value and the relevance of the content it embodies. Lucong is the pinyin of my name, and seo is the content of my blog website. This benefit is not only effective in building your own personal brand, but also integrates the relevance of the content, which is more conducive to the SEO optimization of the website. Of course, there are also local websites, etc. Most of them will reflect the name of the place in the domain name. For example, the local website in Nantong will have the pinyin of nt, nantong in the domain name. These are all to make the domain name and content of the website form a good integration, so that the domain name can find better value effects.
The economic benefits of domain names
The economic benefits of domain names are of course reflected in the value generated by domain names! Here I will talk about three types, one is natural brand value and the other is coincidental brand value. The other is self-created brand value.
① Natural brand value, we can understand it this way. Why domain names like Shuangpin and Numeric are so popular is because they conform to the language habits of Chinese people. The numbers in children's words are in line with the preferences of foreigners. In addition to these two, there are also English words, which are mainly suitable for foreigners. The formation of natural value, through the formation of these domain names and the value generated by the brand website. Of course, short domain names are of high value and price, which is why they should be good for netizens’ memory. Thereby adding additional value to the website.
②Coincidental brand value, let’s just take Sina Weibo as an example. We all know that Sina Weibo purchased the domain name weibo.com for 8 million. This domain name is the double spelling of Weibo. This domain name was registered by Zhang Weibo, an IT professional. I don’t think Zhang Weibo thought that his registered name Weibo could be so valuable. This is what we call coincidental brand value, so you might as well register your own name and domain name. Maybe one day, your domain name will be worth tens of millions.
③For self-created brand value, I have to say hao123.com. The domain name hao123 cannot be said to be very good, nor can it be said to be bad, just average. Why is it valuable? It is because of the power of the hao123 navigation website, which has created its own brand strength. These domain names have high economic value. If a webmaster friend does not have a good domain name, he can create his own brand like hao123.
Today I will mainly discuss with you the value effect of domain names. Webmaster friends are welcome to provide guidance. The original address of this article is provided by Nantong SEO: http://www.lucongseo.com/?post=41 Please indicate when reprinting
Personal space of the author Nantong seo