Baidu has always been very fond of its own products, so in Baidu search results, Baidu products have always been ranked very high! Friends who follow the Internet or often use Baidu to search will be familiar with the presence of Baidu products on the home page of Baidu search results. I'm used to it. Such as: Baidu Encyclopedia, Baidu Zhizhi, Baidu Tieba, Baidu Library...a series of Baidu products.
Although Baidu has repeatedly denied that it does not operate rankings and improve the weight of Baidu products, the fact is... you know!
Precisely because Baidu favors its own products, we are forced to start studying Baidu's products. How to use Baidu's products for online promotion? It has become a required course for every Internet practitioner.
The following experiences are summarized in my own actual combat. I hope it will be helpful to everyone when doing Baidu promotion. Today I will introduce how to improve the submission success rate of Baidu Library!
1. Title of the article: I believe everyone has had this experience. It is the first time you submit an article to Baidu Library. No matter what you do, it just cannot pass. Of course, this has a certain relationship with your account level. But beyond that, the biggest reason is probably the title of your article. Everyone hopes to promote their products through Baidu Wenku, so naturally the nature of advertising will be revealed intentionally or unintentionally in the title of the article, but this is the most taboo. Basically, articles with advertising nature are difficult to be passed by Baidu. My usual approach is to give it an "education" title. "How to write killer soft articles" "How to quickly increase the forwarding rate of Weibo"...
2. The word count of the article: Although Baidu Wenku does not limit the word count of the article, I personally think that the word count of the article should be roughly controlled between 3-8 pages, so the pass rate will be higher. Because for a while I wrote some original articles myself and wanted to promote them through Wenku. Every time I submit, I get a prompt: There is something wrong with the quality of the article. But the fact that the article is adopted by many large portals has absolutely nothing to do with quality. Later I just added some content and it was passed easily. Therefore, when publishing articles, you must control the word count of your articles.
3. Try to use illustrations in articles: I have done a small test. For the same article, one article does not have illustrations, and the other article has two illustrations in the corresponding place. As a result, the submission without illustrations was rejected several times, but the submission with illustrations was passed once. This method works time and time again.
4. File upload format: Generally, the probability of passing the file from high to low is: PDF format>Word format>PPT format>TXT format.
5. The submitted classification must be accurate: this is easily forgotten by everyone, and many people even think that as long as the article is good, the administrator will follow you to change the directory classification. If you think so, you are too naive! There is no shortage of good articles in the library. With so many people submitting them every day, it is impossible to manually check the content of your articles one by one. So it’s better for you to classify your articles honestly.
6. Advertising should be soft: Advertising should be as instructive as possible and should be as calm as possible. If it can be seen as an advertisement, I advise you not to post it as it is really difficult to pass.
7. Leave as few contact information as possible in the article: mobile phone, phone number, QQ number, and MSN as little as possible. Especially when the level of your library is not high, it will greatly reduce the pass rate of your publication.
8. The level of the library: This is the most important, but I put it at the end because it is more difficult to control. Usually the Baidu Wenku promotion level is 0 at the beginning, so it doesn’t matter the level. But in fact, all Baidu products include Baidu Encyclopedia, Baidu Knows, and Baidu Experience. If you don’t have a level, it’s still very difficult to successfully publish.
In fact, these eight points are also applicable to other online promotion methods. Many seniors have shared their experience in this area. I am repeating the same old tune. However, the simpler the truth, the more practical it is. The most terrifying thing is that everyone thinks they understand it, but few people actually operate it. Or some people think that there must be a secret for their predecessors to be so good at promotion, and they go to great lengths to find the secret while neglecting to implement it.
What I want to tell you is: There is no secret to online promotion, just strong execution + a few skills. You have to believe that when you do something to the extreme, the power it unleashes is quite terrifying.
The article comes from: Wang Zhen’s blog-http://www.zero07.cn/archives/280 [A5 first release]
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