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Exchanging friendly links is a headache for many new sites, simply because they cannot exchange good links. Now the selling point of friendly link exchange has gradually changed from Google's PR to Baidu's inclusion and snapshot. But even so, there are still certain reference standards when choosing friendly links.
First, Google’s PR value
Although Google's PR value has not been updated for a long time, the PR value still reflects the weight of the old site. For a website whose domain name is more than 2 years old, its PR value will be relatively stable and can relatively reflect its weight. Therefore, if your site is PR4 when exchanging links, you'd better exchange links with 2 or more sites. If your site is PR1 and the other party is PR5, then the other party will not be any worse. If the other party's site is a new site, PR cannot be used as a reference standard.
Second, Baidu included
Websites are often included in Google more than Baidu. We can know that Baidu does not like duplicate pages. Therefore, Baidu inclusion of a website needs to take into account both Baidu's inclusion volume and Baidu's inclusion rate. Baidu's inclusion volume is theoretically proportional to the number of edited articles, and Baidu's inclusion rate is directly proportional to the degree of originality. It is not recommended to exchange websites with large editing volume and low inclusion rate, because such websites do not have high weight.
Third, Baidu snapshot
After the decline of PR, Baidu Snapshot seems to have become synonymous with Baidu's weight. I personally don't think that new sites with Snapshot must have high weight. New sites with Baidu Snapshot can be given priority, but Snapshot is only a reference.
Fourth, Baidu backlink
Baidu backlinks are Baidu-related domains. Not many people will use this as a reference when exchanging links. However, we can look at a site’s Baidu-related domains to judge the website’s promotion efforts.
Fifth, Yahoo backlink
Yahoo's backlink mainly uses anchor text to link the location. Yahoo's backlink has more reference value than Baidu's backlink. And the keywords in the anchor text can directly affect rankings.
Sixth, Alexa ranking
Sites with a ranking of less than 100,000 are still valuable, while sites with a ranking of less than 100,000 are simply ignored.
Seventh, Baidu weight value
The emergence of Aizhan.com created the Baidu weight value, which can predict Baidu traffic valuation and keyword rankings within 3 pages. This description of the website weight is very intuitive and can be used as a reference point for exchanging links.
Eighth, keyword ranking
The ranking of a website is a reflection of its weight. Generally speaking, the keywords on the homepage are ranked. If most long-tail titles can be searched, it means that the weight of the website is acceptable. Otherwise, exchange is not recommended.
Ninth, the other party’s friendly links
Exchanging friendly links generally requires reciprocity or learning from each other's strengths, so you can judge how good this site is through the friendly links he exchanges. If the friendly links are messy, then his website will not be done seriously. If there are few but refined, it means that the website is done seriously and can be exchanged. If the number of external links exceeds 40, you may also consider not changing.
Tenth, various punishments
Punishments have various consequences, such as the site not being on the home page, a sudden drop in the collection, retrograde snapshots, poor keyword rankings, low Baidu valuation, no backlinks from friendly links, inability to open the website, etc. You should also pay attention to these issues.
The above is my summary when exchanging friendly links. I hope it will be helpful to novices. This article is original from http://www.fzfcyy.com/Fuzhou Gynecological Hospital. Please indicate the reprint, thank you.
PS: Don’t be too hasty when exchanging friendly links. Choose carefully and step by step, and your website’s weight will slowly increase.
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