Why do some websites rank high, while others cannot be found in searches? SEO optimization has become the recognized kingly method in the webmaster circle, so sooer has emerged in the contention of a hundred schools of thought. SEO optimization can quickly increase the website's voice in the industry, bring high traffic returns, and even bring high benefits to the enterprise. But it has to be said that the opposite is true. Although SEO optimization is the secret to the success of a website, improper optimization can lead to a demotion, serious mistakes can even be directly killed by search engines, causing efforts to be in vain. So, what factors are likely to cause accidental killing by search engines? How to avoid being accidentally killed is the topic we are going to discuss today.
What are the contents of SEO optimization? The same degradation and accidental killing are also caused by improper optimization, which mainly include: content, internal and external links, servers, domain names, and web design.
1: Content duplication and relevance
Due to lack of resources, many webmasters collect a large amount of website resource information at the beginning of building their website to enrich the content of the website, and then develop it further. However, duplicate content often easily causes redundancy in search engine indexes. Even if you, as a webmaster, are not prepared to build a garbage site, search engines have blacklisted you. This is why some new sites have been reluctant to be included in the blacklist. Reason for inclusion. Therefore, for small and medium-sized websites, it is better to maintain the principle of "better to lack than to overfill", rather than blindly filling the website content and causing a drop in friendliness to avoid the final outcome. Having said that highly repetitive content can easily lead to search engine errors, what makes it relevant? The content of the website is inconsistent with the theme, which is similar to rambling. For example: "Publish information about real estate on a cosmetics website." This is also a criterion for search engines to judge whether a website is excellent or a garbage dump. Therefore, to avoid being accidentally killed by search engines, webmasters must choose website content. Make adjustments and choose content that is close to the theme of the website to publish. This will not only improve the relevance of the website and make it more popular with search engines, but also make it easier to retain users. After all, the purpose of search engines indexing your website is for users to see it.
2: Internal and external link factors
Internal links on the website We mentioned here the issues of depth and dead links. Although link depth will not cause the website to be mistakenly killed by search engines, it is always bad to have too deep links. If you don’t want spiders to get lost, you should have clear and clear links. This is also a view advocated by many webmasters. As for the factors that easily cause search engines to accidentally kill the internal links of the website, it is mainly caused by "dead links". The existence of dead links may be demoted by search engines, or may be blocked at worst, unless you are a high-weighted one. Websites don’t care about being accidentally killed. Many webmasters tend to ignore this problem, thinking that the most they can do is to be demoted. As for manslaughter, it is impossible. However, sometimes when webmasters revise their websites and change templates, it is often easy to overlook some links and delete some pages, causing spiders to no longer be able to crawl past pages, so accidental killing is inevitable. When blocked by search engines, external links tend to account for a larger proportion, as further explained below:
1. The link is unstable. Generally speaking, link instability factors are more easily directly reflected in "selling links". In order to quickly increase the weight of the website, many webmasters buy links from high-weight websites. However, after doing so for a while, they find that there are better links to make, or they feel that everything here is inappropriate, so they remove the link and switch to it. chain. But they don’t know that search engine algorithms attach great importance to link stability. Such practices are often defined as “cheating”, so the cause of manslaughter occurs.
2. Buy black links. Many black hat SEOs will use this method, often placing links in some hidden places, although it seems that there are more external links. But in fact, search engines already have certain algorithm rules in this regard. It is easy to judge whether it is a "black link" by looking back and forth, so manslaughter will also occur. Therefore, sometimes we often see some people selling black links, and webmasters should be careful. Yeah, don't spend money ruining your site.
3. Friendly links are blocked, which is an important factor affecting the weight of the website. It can be said that every website needs the exchange of friendly links to improve the weight of the website in search engines. However, if the selection of friendly links is inappropriate, it will not only fail to achieve the optimization effect, but will also bring disaster to the fish in the pool. Therefore, when selecting friendly links, webmasters analyze from many angles whether the site has been demoted or blocked, and whether it is likely to be demoted. And check whether there is cheating on the other party's website, and whether the website is mainly original or mainly collected. And after exchanging friendly links, you should always check the other party's inclusion and weight. Don't be careless for a moment and ruin your website and regret it later.
Three: Server factors
People are selfish. Buy servers wherever they are cheaper. But in fact, it is possible that the website is doomed to failure. If there are hundreds of virtual hosts on a server, it is likely that some of the websites have been demoted or blocked. It is impossible for IDC to delete the other party's data for this purpose, so if the same IP server is blocked, it will inevitably be affected. Even sometimes, choosing the wrong IDC service provider results in the IP being blocked by search engines because there are too many spam sites. How do you build a successful website? It’s already destined to fail before you even build it. Therefore, when choosing a server, webmasters should carefully examine it and try to buy servers from some large IDC service providers. Although it is a little more expensive, the quality is at least guaranteed.
Four: Improper domain name selection
Is it possible that improper domain name selection will cause accidental killing by search engines? This is not alarmist, but an indisputable fact. Many times webmasters ignore these issues when choosing a domain name in a hurry. For example: You registered a domain name that was blocked by search engines and was later abandoned. So even if you don't want to be a garbage dump, you have been accidentally killed. Another aspect is that domain names that are highly similar to keywords will also be considered by search engines to be garbage sites. For example, taobao.com, taobao1.com, the latter are undoubtedly highly imitated.
Five: Improper web design
Using technologies such as META refresh tags, java, and Javascript, when a visitor clicks on a link, the web page automatically jumps to another page. In the eyes of search engines, it is cheating, because some webmasters will trick users into entering pages that users do not want to enter. At the same time, some behaviors of "hiding keywords and text hyperlinks" are also treated as cheating by search engines, and the results can be imagined.
Source of original writing by Binary Network: www.dianhua400.org Summary: Building a website is not easy. Don’t destroy your hard-working website due to temporary negligence and greed. Only by correctly optimizing SEO can you go further and more steadily.
Author binary network personal space