The world of SEO is pretty complex anyway. The most common example is that Google takes into account more than 100 factors in its page ranking algorithm. In addition, search engines regard their own algorithms as highly confidential. There are two reasons for this: (1) They don’t want competitors to know what they are doing. (2) They don’t want those who design websites to know their algorithms and deliberately design websites according to their principles or create some garbage sites to get good rankings.
Another important reason why SEO is considered so complicated is that some of the things that people seem to understand have changed a few years ago. Maybe that set of ideas worked in 2003, but it will not work in 2004. , or it may have been useful to us in 2004 but no longer useful in 2005. Due to the complexity of its own environment and the rapid pace of change, many personal explorations have emerged, some of which have no theoretical basis. I saw this article from a foreign website. The author Eric Enge (President of Stone Temple Consulting, a search engine optimization consulting company) felt very enlightened after reading it. The article listed the top ten SEO misunderstandings and explained why they do not work.
1. Keep repeating the META keyword: The reason it is ranked first is that it stopped working three years ago (of course this is the author’s point of view and the actual situation is what webmasters should know). When defining rankings, search engines almost exclusively refer to the visual text interface that users can see on your site. The text of the code is invisible to users. For example, META keywords did not account for such an important proportion a few years ago. In recent years, many people have set up garbage sites to deliberately optimize some keywords, so search engines treat them very badly. Exclusion. So just put some of the most important keywords related to your website content on the page. Forget about relying on keywords to improve your rankings.
So just make some META that users can see, because it is indeed very important to improve rankings. Another thing is to make META descriptions, not because it affects rankings (in fact, it will not), but because it affects other search engines, such as In some cases, Yahoo will display the description in META as a search result. For example, if you enter our website www.123cha.com in Baidu, the introduction it displays is the one in the META description!
2. Hidden text of keywords: The reason why it is ranked second is because it can easily make your website K. This situation includes deliberately making the color of the keyword the same as the background color of the website to achieve the so-called hidden effect. , users cannot see it; and they use twisted methods to prevent users from seeing these tricks on pages visible to them. These schemes will all be recognized by search engines and judged as deliberate deception. Therefore, people who want to really run their own website should not do this kind of thing.
3. Buying links: This practice is actually still very popular now, because it does help to improve rankings to some extent. But the problem is that this practice has aroused the interest of search engines, has been included in the strategic plan of combating, and is committed to combating this behavior. Google uses three techniques to identify whether a link is for purchase:
Calculate some obvious inherent patterns: for example, some words that appear next to the link, such as advertiser or sponsor, and another is that the group of links found has no relevance to your topic at all.
Google has thousands of editors in Asia whose sole purpose is to deal with the quality of search results, and some are specially trained to identify these purchased links and report them.
Google also accepts many spontaneous reports on link buying behavior and sends the results to its team in Asia for review.
So instead of spending so much time looking for buying links and risking being K’ed at any time, it’s better to actually find those who have link prices to exchange. Be safer and make long-term plans for your website.
4.Page Rank people: Those who are committed to improving their website rankings no matter what method they use. But actually some things have changed in the past year or two. In the minds of these people, the ranking of web pages plays a vital role in the ranking of a website, so they try to link to other people's websites from themselves. However, they know that the ranking of the current web page is only a small factor in the ranking of the entire website. From building a website to maintaining it, the relevance of the site is the important part, so we can make links on relevant pages to improve the relevance of the site, and link to websites related to the content of our own website, which are similar websites!
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