The webmaster who often pays attention to the articles written by the author knows that one day not long ago, the author's site lost 40,000 external links overnight, so he wrote an article titled (What is the reason why the number of external links lost 40,000 overnight? I would like to share and discuss this article with you (Blessing or Disaster?), so what I want to share with you today is how I responded to the "external link earthquake" this time when I stood on my side. I hope that I can also treat those external links. Often lost sites can help.
In SEO optimization, many webmasters say that those who do SEO must follow the temper of the search engine. If the search engine undergoes a major update, then those of us who do SEO optimization will also make corresponding adjustments. , especially in some cases, the external links you have made are significantly lost overnight. This is the saddest thing, because everyone knows that this means that all the efforts you have made in the external link work have been lost. If it goes to the east, it will be useless. So what should we do when faced with the loss of these external links?
(1) Don’t panic, stabilize your mentality, and check your external link work.
I believe that every webmaster knows very well when making external links every day, such as forums, group postings, blogs, question and answer methods, soft article submissions, etc. When we lose external links, we should first check whether our own inclusion has decreased, because as everyone knows, Baidu now counts the content of its own website as a type of external link, so if there is a decrease in inclusion If so, the external links will naturally be reduced. If the inclusion does not decrease, we will immediately observe the external links of our website, because we all know the form of external links we make every day, so we can roughly observe the general form of external links through webmaster tools. Then make a judgment to see which external links have been deleted by the search engine, which external links are unstable, and which external links are stable, and then make a summary and take action to determine which external links recognized by Baidu can be strengthened. Regarding releases, those that have been deleted will be avoided as much as possible in the future. This way you can avoid making the same mistake in the future.
(2) If you throw something away, do it again. If you do something, do it again. Don’t “throw it away and not do it”.
In the past observations, once many webmasters encounter the situation where the website is downgraded due to the loss of a large number of external links, most of them will not make external links and let the website fend for itself over time. Here, the author has some thoughts on these The webmaster despises it, because in fact, one of the main aspects of the loss of external links comes from yourself. Why do you say this? Everyone should know that if you are working hard to build external links every day, then even if there is some loss in the external links of the website, then the external links you are doing now will be the answer to the lost external links. Create a complementary form, just like the days before the last major Baidu update of my site. At that time, the external links of the site were strong enough to support related word rankings, so the author started to be lazy and rarely send external links. , thus the number of external links was significantly lost in Baidu’s last major update. These are actually the main reasons. Therefore, when faced with the loss of external links, we should learn from experience and make more external links that are not easy to lose. Here, the author recommends forum mode, large blog mode, and soft article submission mode. Regardless of the quantity or quality of external links, , are all excellent, and generally there will be no loss of external links.
(3) Faced with the loss of external links, strive to improve content quality.
In the case of downgrade or K caused by the loss of external links, our site will have a great impact in terms of snapshots and inclusions, so at this time we must persist in doing some external link work every day. In addition, the more important thing is to use the content of your own website to retain and attract spiders, because everyone knows that once the website is demoted, the number of times spiders visit the site will drop significantly, so we can only use high-quality original content. To remedy this, spiders’ impression of the website will be relatively improved. This is what the author did during the loss of external links. All the content is high-quality and original, and I insist on sending external links. Now take a snapshot It’s normal, the content will be collected in seconds, and some keyword rankings have begun to recover. Therefore, high-quality original content plays a considerable role in the reduction of authority caused by the loss of external links.
(4) Create or buy high-quality friendly links
Because the author is often active in some webmaster groups and has a pretty good relationship with many fellow webmasters, so during this power reduction, the author found many friends to provide friendly links (if the snapshot is normal), after all, it is Sites that have been demoted and have high weight are not willing to link to them, so they link to sites with average rankings. And the author also bought links to several high-weighted portals, such as Xinhuanet Jiangxi Channel, Zhongan Online, Feiyang Military and other sites, to share the weight. In this way, there will be high-quality portal sites plus some friendly links. It is very helpful to restore the entire weight ranking. Therefore, webmasters with capital can also buy links to some weighted sites in an appropriate amount. Whether it is to restore weight or drive weight, the effect is good. In addition, interpersonal relationships are also very important in building a website. It is recommended that you pay more links to sites. Making friends will definitely be helpful in the future.
Summary: During this external link loss, the author used the above method to restore the work. Now the ranking has rebounded. Although it has not been completely restored, at least I see hope. I also firmly believe that the ranking recovery is only a matter of time. , and the author has also summarized some truths through this experience and lessons. In fact, recovery is also a learning process, so the author calls on everyone that no matter what the reason is for demotion, it can actually be recovered, as long as you carefully analyze the reasons. After summarizing and formulating a plan, and persisting in it for a long time, the author firmly believes that every website that has been downgraded can be restored, and it is possible to improve on the basis of the original ranking. Well, I will share it with you today, I hope it will be useful to everyone. This article is published by Yijingxuan: http://www.QQyjx.com/ . It is first published on the webmaster website. Reprinting is welcome. Please indicate the source when reprinting with high quality.
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