With the continuous development of the Internet, local websites that provide local information, services, classified information and other content have sprung up. As an individual, I am very optimistic about local websites. Compared with individual webmasters, operating local websites It can give full play to the advantages of individual webmasters who understand technology, and at the same time avoid the shortcoming of lack of funds.
There are many ways for local websites to obtain traffic. For us individual webmasters, obtaining traffic from search engines is the most realistic and cheapest way. So I will start from my personal experience and talk about the optimization of local websites and what keywords should be used.
1. We need to use keywords for city names. For example, when I build a local website for Yichang information, the keyword Yichang Information Network must be placed first. As long as it can be ranked in the top few search engines, it will be of great help to improve the image of the website. Of course, this keyword is definitely not easy to use, so let’s accumulate it slowly.
2. The name of the key columns of the website. Such as "Yichang Forum", "Yichang Second-hand", "Yichang Information", these keywords are targeted at some detailed fields. If your website has these columns, you must do some optimization separately. For example, after these columns have a certain PR value, you can interact with some links, and use these keywords in the link text. If conditions permit, try to use a second-level domain name, which will help Baidu's weight.
3. Local keywords. Such as "Yichang Map", "Yichang Weather Forecast", "Yichang XX Company". These pages can be created separately, and the file name can be "Yichang Map.html" or "yicinfo.html". Add some relevant original text to the page. Of course, it must include the keywords you have made, and use them to highlight these keywords. Then call some exciting articles from the columns you want to launch and put them on this page, so that you can direct traffic to these columns and ultimately achieve the purpose of optimization. If you don’t understand, you can refer to the optimization I did, such as http://www.yicinfo.com
4. Short-term hot keywords. This requires me, the webmaster, to pay regular attention to local information. If there is any news content, I can use the above method to obtain traffic from search engines.
The above are the keywords I have focused on during the optimization process. I believe many people only pay attention to 1 and 2, but do not pay attention to long-tail keywords such as 3 and 4. By optimizing these keywords, I believe you can get a certain amount of traffic from search engines.