As usual, I opened Baidu this morning and searched for the keywords of my website. All of them disappeared from the homepage. Then I checked some other keywords and found that the situation was a bit serious. When I went to Lao Wu Tie Bar and Baidu Tieba, all kinds of comments came in like pieces of paper flying around. Only then can we know that Baidu has indeed updated it on a large scale, covering almost all keywords.
Why did Baidu choose to update at this time? No official comment has been released yet, but the following is the interpretation:
1. Affected by the SEO industry, the primary reason is the sluggish sales of Baidu’s bidding business.
As the number of seo practitioners increases year by year, a large number of publicity and successful cases about seo have caused many Baidu bidding companies to begin to re-examine their publicity strategies. seo has gained the curiosity, trust and support of more and more customers with its price advantage. This directly affects the performance of Baidu's sales department.
2. The strategy of knocking mountains and shaking tigers tells potential bidding customers that SEO is unreliable.
After this major update, Baidu's own products and classified information such as 58.com, as well as the internal page rankings of some powerful comprehensive websites have been improved, while many corporate websites have been left behind to combat and influence potential bidding. The customer's promotion strategy clearly informs these customers that SEO is unreliable.
3. Increase the confidence of existing bidding customers and completely destroy their thoughts of turning to SEO.
What Baidu relies on for survival is its existing bidding customers. In order to prevent more customers from turning to SEO, Baidu must strike hard at the necessary moment to stabilize the morale of the army, make existing customers realize the instability of SEO, and prove it with actions. Baidu is determined to safeguard the interests of bidding customers.
4. Take this opportunity to test some of Baidu’s new algorithms.
With the explosive growth of social network and Weibo users, Google's search algorithm has long kept pace with the times, but domestic Baidu seems reluctant to embrace this change. This update can reveal that the weight of some Weibo has been greatly improved, and it also shows that Baidu may also be testing some of its new algorithms and user reactions.
5. Baidu updates will become the norm.
In the eyes of some webmasters, this update seems to be "not in line with the user experience", "the ranking will be restored soon", etc., but the author believes that there is almost no possibility of returning to the previous ranking, but there is a possibility of doing so for a long time. Not big either. The biggest possibility is that the rankings will tend to be "regular" in one or a few days, but will continue to be fine-tuned thereafter. Faced with the development of the Internet and the overwhelming use of some black hat SEO methods, Baidu must respond to this. Some of the sites that were previously ranked at the top had almost all done SEO to varying degrees. In fact, they were not "in line with the user experience" and only benefited some vested interests. Now it seems that Baidu wants to change this situation.
6. Baidu’s policy on SEO has begun to tighten.
What is white hat SEO? What is black hat SEO? Different people have different interpretations, and introductions to it are all over the Internet. In fact, there is no strict distinction between white hat SEO and black hat SEO, they are just different degrees. Baidu may tighten its SEO policy in the future, and its definition of white hat SEO will be stricter, and it will use tougher and iron-handed measures to deal with all black hat and "fake white hat SEO".
The above opinions are purely the personal opinions of Qinhuangdao SEO. www.qhdseo.com welcomes reprinting. Please indicate the source for reprinting!
Thanks to qhdseo for your contribution