Generally, the websites we come into contact with can be divided into two types: new websites and old websites. So since we are talking about revision today, it must be referring to old websites! If we talk more specifically, some old websites that do not meet SEO conditions must be revised and reconstructed. Speaking of which, Hong Tao recommends two articles that are worth reading: How can a new website be quickly included in Baidu and how can a corporate website be ranked in Baidu?
When it comes to the concept of revision, the first concept that comes to our mind is to re-create a website, but the domain name is still the original old domain name. This is indeed the case, but the conditions for our revision are: the website style design does not conform to the customer's industry, the website structure does not comply with SEO, the website URL is too complex {generally refers to a URL with multiple parameters}, etc., according to these types of Questions, Hongtao will discuss them one by one when we have time. Today we will mainly talk about how to optimize the SEO of the revised website.
The revision may undoubtedly affect the original program, and may even replace all the programs on the website. If this is the case, it will cause a large number of dead links, that is, all URLs corresponding to the content included in the previous search engines will be inaccessible. If you really operate like this, the possible consequence is that the website will be demoted, or in serious cases, it will be banned from the K site for a short period of time (all included will be deleted). So for some of the above possibilities, how can we minimize the risks?
1. Keep the original URL address as much as possible
There are generally two situations in which you want to retain them: First, the website originally stored purely static HTML pages. Of course, this is the best thing to do. We can save all the HTML files of these original pages to the original path. The second case is a dynamic URL page. We can record the original article URL, then send the content to the new website, and finally 301 the original URL address to the new URL. Of course, this approach only applies to websites. Websites with little information (such as small business websites, personal blogs). If a large website contains more than a thousand pages, it is simply impossible to do this. If it is the second possibility, then it is necessary for us to take a look at the following operations!
2. Create a 404 error page for the website
I believe many friends are familiar with 404 pages. When an error occurs when accessing a web page, a jump page appears, directly telling the viewer that there is an access error and allowing him to continue browsing from the homepage of the website. The purpose of this is to prevent traffic from being lost directly, which can prompt the viewer to revisit. Another function is to allow the spider to return to the homepage of the website from the 404 page to crawl new content, thereby reducing the website's bounce rate and improving the website's performance. PV and user experience. This 404 page is very necessary for a revised website (404 pages are very good for spiders).
3. Prepare the structure of the website
I won’t say much about this. Since we are considering revamping our website, it must be that the previous site structure does not meet the conditions for SEO optimization. This operation includes (standardization of the website program code, correct writing of the three tags of the website, page layout, keyword layout, URL standardization, etc.)
4. Create a website map with a clear directory
The site map plays the role of displaying the content of the entire website. This is mainly for spiders to see. As long as the spiders can go to the site map every day to crawl the content normally, then as soon as our website is updated, the spiders can quickly include it through the site map. New content. Everyone generally knows that apart from the homepage of the website, the website map is the place where spiders crawl the most, and it is also one of the pages with relatively high weight.
5. Insist on updating original content every day
After the website is revised, it is inevitable to lose authority. In order for our website to quickly escape from this situation, we can update a large number of original content, because spiders are very interested in this. Currently, judging from some revised websites we operate, originality is a good way to restore weight. one.
6. Add external links
If our website can regain its weight through original updates, it will not be very difficult to restore snapshots and inclusion to normal. At this time, we should add some high-quality external links to the website, such as: friendly links, soft articles, blog maintenance sites, etc.
The above is some experience sharing from Hongtao. Generally, the revised website Hongtao follows the above steps. If there is anything missing, you can leave a message to add it!!! Thank you
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