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After the website is launched, in addition to updating the content, it is also necessary to continuously add external links to improve the website weight and keyword ranking. The increase of external links needs to be gradual in order to avoid over-optimization and being punished by search engines, which will lead to a decline in rankings and traffic.
My blog Dreamweaver Admin Home [http://www.dedeadmin.com] has been punished three times by search engines since it was launched at the end of August last year. One of them was the first time because the external links grew too fast. , because during that time I often contributed articles to various webmaster websites and left links on Baidu Zhizhi. Every time there was a major update, the number of external links queried by Baidu would increase by two to three thousand. The new site was less than three months old. The number of external links is as high as more than 10,000. They are all caused by the links I left on Baidu Knows or the articles I contributed were collected by some websites. It is extremely unusual for a new website to have so many external links soon after it goes online. It is a normal phenomenon. There is deliberate optimization behavior, so it is demoted by search engines. The period of punishment ranged from half a month to a month. During that time, almost all rankings were lost, and the site was not on the homepage. I could only keep updating and add some high-quality external links to slowly recover.
When adding external links to a website, you must consider analyzing whether the website is new or old, its weight, and how many external links it can withstand. For a new website, in the first few months before it goes online, what is needed is to keep it updated and online stably. Try to keep it updated to more than one or two articles every day. There is no need to have too many external links. Simply exchange some friendly links, or add some weights. Leave links on higher platforms, such as Baidu Encyclopedia, Baidu Knows, or contribute to some websites.
What is a high-quality external link? It can be simply summarized that the harder it is to obtain external link resources, the higher the quality. It is generally easy to leave links in some forum communities. The quality of these link resources is relatively low, and their main function is to increase the number of external links. The breadth of external links and the accumulation of a little make a lot more. If you leave links on Baidu Encyclopedia or some news source websites, the quality of these links will be relatively high. For new sites, you don’t need too many external link resources. Try to focus on high quality.
This is how I understand the relationship between the website and the external link resources it can bear. The website is equivalent to a bottle. The higher the weight, the bigger the bottle of the website. External links are equivalent to the water in the bottle. The more water, the more weight. The higher it is, the higher the weight, and the higher the keyword ranking and inclusion rate will be. When your new website goes online, the bottle is empty. You need to constantly add external links to the website, that is, inject water into the bottle. For example, the bottle of the new website can only hold 10 liters of water. If you inject it within a certain period of time, The amount of water exceeds 10 liters, which means that too many external links have been added. For search engines, your site is deliberately optimized, and your site will be punished by lowering the keyword ranking or reducing inclusion.
If you pour 9 liters of water into the bottle within a certain period of time, and it is almost full but not full, this state is the best. For search engines, your site is quite good and has everyone’s support, that is, it has received For high-quality external links, the search engine will give you a bigger bottle, and then improve the relevant keywords of your site, and then you can continue to fill the big bottle with water.
If you only have one or two liters of water in the bottle within a certain period of time, then for search engines, your site will not develop well, and you need to continue to observe until you fill the bottle with almost the same amount of water. This will increase the weight of your site.
This is what step-by-step means. We have to pour water into the bottle over a period of time, not too much, not too little, and try to keep it saturated, so that we can steadily increase the weight of the website.
Many friends may be wondering, how much water should be injected? How can I know it well? In fact, I usually optimize my own site. Although I pay attention to relevant ranking data every day, as for How many external links should be added is a matter of feeling. But it doesn’t matter now. I feel that the weighted bottle of Dreamweaver Administrator’s Home, no matter how much water I put into the bottle, will not overflow, because now the weight is relatively not low, and there are many keywords. The ranking can be ranked first or top three, and the bottle can hold more water. Therefore, we will not casually get punished because of too many external links. When it was first launched for a few months, we would carefully protect it, and we were afraid that too much water would be injected into the website, which would lead to the website being punished.
Many webmasters who use Dream Weaver Collection Man to build their websites only need to occasionally add some external links to the website to improve the weight of the website, because they can use Dream Weaver Collection Man to update content and regularly and quantitatively collect pseudo-original SEO optimization. Therefore, there is basically no need to worry about content acquisition and on-site optimization.
I feel that when search engine optimization has reached a certain level, it is basically based on feeling and experience. You clearly know the current status of your website and how to adjust it in the next step. Like the Dream Weaver Admin Home, you still continue to add high-quality external links. , and adjusting the link text to make the website rank first for multiple keywords.
The personal space of the author's dreamweaver administrator's home