-
I remember that in 2009, I started to hear that there were group buying websites on the Internet. In practice, I occasionally heard about group buying in some travels. The group buying of objects really makes people feel fresh. Looking at the current group buying There are all kinds of markets, such as webmaster network group buying, but how will these websites develop? The development of group buying websites makes people think deeply.
First: Is there no other profit model? I checked the relevant information about the profitability of group buying websites. The profit model is to cooperate with merchants and use the website to help merchants sell more goods, thereby making profits. This model is what we call small profits but quick turnover in our daily lives. Using The more sales a group buying website sells, the greater the profit of the merchant, and the greater the profit share of the group buying website. But with so many group buying websites now, what is the direction of development? This is worthy of a webmaster who runs a group buying website. My friend is thinking that a profit model that is unique and in line with Chinese consumption is worthy of exploration by webmasters. This is the first thought in development.
Second: Integrating the group buying website is the navigation of the webmaster or the navigation of consumers. As more and more webmasters use the group buying model to start Internet businesses, a large number of group buying websites have emerged. Under such circumstances, they are rushing to imitate the HAO123 model to navigate website resources and provide consumers with a convenient and fast way. Channels, thereby creating extraordinary traffic channels, and then making money through advertising cooperation with major group buying websites. This is the profit model of the group buying navigation station, but I would like to ask whether it is for consumers to navigate or for the webmaster to do the navigation himself. If you are a webmaster, then building a website will be in vain, because the number of bounces is too large, and the time you stay on the page of your own website is very short, and it is difficult to obtain a certain amount of traffic, like a local group buying integrated website like Suzhou Group Buying. The traffic is very small and the development reaches a bottleneck, making it difficult to succeed on the Internet.
Third: The group buying development model is worthy of continued exploration by webmasters. I am not a group buying website, but I have visited some websites. The design forms are not much different, not to mention the profit models. Today I will share some models for the reference of major webmasters. Now the development of group buying has become very popular, like Like Weibo, it is now in dire straits. Our Internet business has been based on innovation and taking the lead in meeting user needs. You can refer to these models: build a website that integrates the featured products of major group buying websites, and use other people’s products to purchase on your own website. This, for example, is an agent on Taobao, and also collects a certain amount of profit from it, and the builder directly communicates with the merchants. The cooperative model stabilizes its customer base. The second is to build a group buying comparison site and provide a lower price than other sites to satisfy consumers' purchasing psychology and create more competitiveness.
Mo Xiangzhao analyzed three aspects of thinking about the development model of group buying websites. From this, we can also see that the innovation ability of our country's people is still more limited to copycats and following the trend. Innovation is the direction of future Internet development. I hope the above text can help everyone. Great webmaster.
For original articles, please indicate that they were reprinted from Mo Xiangzhao’s blog. The address of this article is: http://www.moxiangzhao.com/post-15.html
Thanks to Mo Xiangzhao for his contribution