Good things are often easily "clone" or "copycat" by others. This is not only true for electronic products, but also for websites. When we see a website with a novel concept and a unique layout structure, as industry peers, we can't help but praise it. At the same time, we also want to be a "take-it" person and learn and imitate other people's things. Maybe human beings all have a bit of domineering attitude in their bones that "only state officials are allowed to set fires, and people are not allowed to light lamps." While we try our best to learn and imitate other people's things, we don't want our competitors to imitate and take away some of our excellent things, because those who have won The hard-earned achievements are the result of our hard work day and night. We don’t want to make wedding clothes for others! So in the face of imitation by competitors, how can we effectively protect the fruits of our labor from being copied? As a professional who has been working on websites for many years, the author puts forward the following suggestions:
1. Highlight the features and impress people deeply. What are characteristics? What others don’t have and what I have is called uniqueness. Only when your website has distinctive features will it give people a deep impression. Features are the prerequisite for an attractive website. While your website is attractive, it can easily attract the attention of competitors and become the target of plagiarism and imitation. How to make your website unique and less likely to be copied and imitated by competitors? Then the characteristics at this time can be called characteristics in the true sense. It is truly something that no one has and I have. It cannot be learned by others. Therefore, features are the best weapon for you to compete with your competitors, and they are also the key weapon for you to win the war. This issue is the first thing that website planners must consider. They must first analyze the possible visitors, and then design relevant content in a targeted manner, so that they can be targeted. The purpose of a competitor's visit is nothing more than to learn about your company's new trends, or the level of website design, and whether there is anything worth learning from. In this regard, appropriate "precautions" should be taken when publishing relevant content, rather than letting competitors go home with a full load.
2. Make website culture a characteristic. Culture is the accumulation of historical continuation, and it is the inherent quality and inertia that can be encountered but not sought. A company needs to establish a corporate culture to guide values, and a website also needs to form a website culture to continue to develop. Website characteristics can be formed in the early stages of website construction or during operation. Once the website characteristics are established, we need to do a good job in maintaining them so that they can be consistently and fully implemented into the overall development of the website, including subsequent functional development, daily Operations and so on. Under the long-term influence of this feature, your customers will have a sense of culture and atmosphere. This is website culture. Such characteristics can be imitated, but never surpassed.
3. Strong execution ability. The structural framework of the website is the "shape", and the execution is the "god". A website where "form and spirit" coexist is truly vital. Just as a person's appearance can be imitated through plastic surgery, a person's inner temperament and cultural accomplishment cannot be imitated. The external structural framework of a website is easy to imitate, but how to integrate the ideas of building a website and make it more detailed and refined requires strong execution. Even if your website is imitated, it will require a greater effort from your competitors. If your competitors only have a superficial COPY website structure, do not understand the essence of its ideas, or lack technical strength, it will be difficult to achieve the same results as you. Therefore, strong execution is a powerful guarantee for you to surpass your competitors and prevent your website from being imitated!
4. Think ahead. Mature thinking is the most powerful guide to action. An action without thinking may achieve accidental success, but it is also more likely to become a futile effort. Thinking can guide us to make the correct judgment as possible in our choices, allowing us to take fewer detours and do less useless work. The rotation of thinking allows us to maintain the depth and breadth of our understanding at all times, and to fully grasp the direction of the operation and development of things to the greatest extent. Not to mention that it can always keep us ahead of our competitors, but at least with the existence of thinking, we will not It will make us fall behind or stagnate. As website builders and service providers, what we think about is how to better serve users, how to promote the website more effectively, how to achieve website revenue, etc. As the saying goes, we can go as far as our thoughts go. We are not afraid of not being able to do it, but we are afraid of not being able to think of it. As long as we have forward thinking ability combined with strong execution, we will be able to achieve good long-term results. This result will not only win the favor of customers, but also provide a sustained and powerful blow to competitors, ultimately placing us in a leading position in the industry.
We should clearly understand what is the purpose of plagiarism and imitation? Whether you are a plagiarist or a plagiarist, the ultimate goal is to win the recognition of users and get a share of the market with your competitors. Therefore, plagiarism and imitation are just means. The final way to win the market is to innovate based on absorption! Plagiarism and imitation are not terrible. What is terrible is the loss of the essence of thought. Plagiarism is just a step-by-step procedure that lacks the sense of innovation. With all customer-centered thinking, coupled with strong execution capabilities, I believe you will definitely become No. 1 in the industry you work in!
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Thanks to Wuhan Fubao Network Company for their contribution