When I first learned about search engine optimization, I did all the work on Chinese sites. Later, I gradually started to get involved in making English websites. There are some differences between Chinese and British websites for SEO. How to carry out easy English website optimization?
The SEO of the Chinese site and the SEO of the English site are basically similar in many aspects. If we want to do a good job in SEO for a website, first of all, our own website must have excellent ranking potential. Otherwise, the website will be highly ranked. Here are some of my personal experiences for your reference:
First, website structure
Website architecture is mainly the structure and directory structure of web pages. A good website architecture can make it easier and more effective for search engine spiders to enter the page and crawl related pages. Give the web page a higher weight. Especially in the SEO of English sites, it is more obvious. In the future, there will be many web pages made with table structure, but now we abandon the table format and use the style structure of div+CSS. This will allow search engine spiders to crawl the web page more smoothly. In addition, a reasonable URL directory structure also plays a relatively important role in improving the ranking of English sites in search engines.
Second, detailed factors on the web page
If you want to get a good ranking in foreign search engines, no details can be ignored. SEO is a detailed work. For example: the font of the web page, the layout of the article, the coding of the web page, the positioning of meta tags, etc. If the user experience of the website itself is very good, its ranking on search engines will not be much worse.
Third, about us, contact person, copyright
These have little connection with SEO, but for the SEO of English sites, contacts and copyright users are extremely important factors. Overseas users attach great importance to copyright awareness. If the content on your website is reprinted or copied from other websites, you may receive a letter from a lawyer within a short period of time.
Fourth, smooth internal links on the website
When a search engine spider enters through a URL on another website, it depends on whether the search engine spider has successfully crawled all the pages of the website. It mainly depends on whether the main navigation uses text links, whether there is a site map at the top, whether there is breadcrumb navigation, etc., and whether key channel topics are interactively linked to keywords that appear on the content page, which will all affect the smoothness of internal links.
Fifth, high-quality and high-quantity external links
English website SEO, high quality and high quantity of external links to the website, are very important for ranking in search engines. Unlike Chinese website SEO. External links mainly include incoming links and outgoing links. PR is for Google, but in order to increase the PR value, we must ensure the quantity and quality of external links. Such as: peer high-quality links, non-profit websites, etc.
Sixth, image alt attribute
Similar to corporate websites, pictures are an essential element. But you must make good use of the alt attribute of these images, because the alt attribute is currently valued by search engines. It can not only reasonably layout related keywords, but also improve the relevance of the page and the image.
Seventh, priceless high-value content
No matter how perfect a website is for SEO optimization, the website itself has no actual content. Even if the ranking is very good in the short term, it will disappear in the end.
Eighth, reasonable construction of robots.txt file
Building a reasonable robots.txt file is also important for English website optimization. When Google search engine spiders enter the website, the first thing they look for is this file. So it cannot be ignored.
With the above eight optimization details, the English website will basically have a good ranking. SEO optimization also requires patience, perseverance, and enthusiasm. This article comes from SS, please indicate ( www.danxc.com ) when reprinting, thank you for your cooperation!
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