I have been in contact with the forum for nearly a year, and most of the time I have been responsible for operation and management. I have some summaries about the operation and management of the forum that I would like to share with you.
1. Basic settings of the forum
When establishing a forum, you must clearly define what the topic of the forum is, who it is targeted at, and what aspects it involves. Divide sections based on these. When it is not popular when it is first established, divide it into a few sections. Otherwise, the content will be scattered and the number of posts in each section will be relatively small, which will easily lead to a lackluster situation. If you have a forum, you must have moderators. Finding suitable moderators is also a very important issue. If you have the ability, it is better to find some famous people to be moderators. However, one problem is that there are generally not many celebrities. Time is needed to manage the forum, so it is also necessary to find some people who have the ability and time to manage the forum as moderators, and organically combine with celebrities to play their respective roles.
It is not enough to do these things well. You must have a set of reasonable rules and do not allow members to post content that violates legal regulations. Generally, these rules are very long and almost no one is willing to read them, so you need to briefly summarize those rules into a few.
2. How to make members active
After some promotion methods and some members, many people cannot integrate into this big family at once. This requires reasonable guidance and a series of methods to make them active.
First of all, when registering as a member, you can set up a welcome text message and email. In the text message and email, you should tell the member about the theme and usage of the forum and what you can get by joining the forum. For example, you can learn knowledge and get the latest industry trends. , you can obtain non-public service qualifications from a well-known website, etc. This will make them want to know more about the forum, and then try to experience it based on how to use it. At least teach them how to post and reply.
Then, set rewards. The default values in the forum are money, contribution and prestige. You can give them a personalized name, and then take some incentive measures to encourage members to have the desire to get rewards. For example, setting tasks can get corresponding rewards, and what can be redeemed when the rewards reach a certain amount. Similar to this, like the strategic results of e-commerce forums Strategy beans are very good. Many people invite friends to register in order to get strategy beans. This can also promote the forum.
3. Why is the forum not popular?
I believe many people have this question, why is my forum optimized and promoted well but still not popular? I think you must have overlooked something.
1. The content is not attractive enough, it is not clear what members want, it is not fresh enough, it is all outdated news, there is little original content, not much inclusion, and the search engine ranking is low. Many forums use collectors to collect articles. Although the number of posts has increased, there is no guarantee that the content will be liked by forum members.
2. Lack of promoters. This is just like our country’s policy of “let some people get rich first, and then drive other people to get rich.” Let some people become active first, and then drive more people to become active. If conditions permit, Invite people to be active, or let the moderators take the initiative.
3. Release activities from time to time to allow forum friends to actively participate, such as bidding for physical goods, essays, competitions, etc. This e-commerce circle SEO competition has effectively activated the e-commerce forum.
Author of the article: Du Ruifeng Article address: http://www.duruifeng.com/127.htm Copyright © When reprinting, the author and original source must be indicated in the form of a link. Those who fail to indicate will be held responsible!
The personal space of the author Du Ruifeng