When searching for a keyword on Baidu (such as Henan SEO), the search results often have many pages, and users generally only pay attention to the few on the first page. SEO is to optimize the website according to the ranking rules of search engines, so that Henan SEO related websites are ranked on the first page of search results.
One of the most fundamental purposes of implementing search engine marketing SEM is that searchers will purchase products: 33% of searchers are shopping, and 44% of netizens use search sites to conduct shopping research. Statistics from the China Internet Network Information Center CNNIC show that as of December 31, 2006, the total number of Internet users in China had reached 137 million.
If your company's foreign trade website is not listed in the first few search results, it means that you are no longer among the customers' options. If you’re not shortlisted, you have no chance of promoting your product. Even if the purpose of your website is not to sell online, customers must be able to find it to learn about your products, download information, or find the address of a retail store. Searchers are more qualified visitors than those who randomly click on ad banners. So attracting search visitors is definitely something worth doing. And the cost of website promotion through SEO is very low, almost no cost.
Four levels of marketing goals can be achieved using search engines:
1) Indexed by search engines;
2) Rank high in search results;
3) Increase users’ click-through rate;
4) Convert viewers into customers.
Technical key, plans and measures
Off-site SEO
Off-site SEO can also be said to be a search engine technology that is separated from the site. It is named after the impact of external sites on the website's search engine rankings. These external factors are beyond the control of the website. The most useful and powerful external site factor is backlinks, what we call external links. There is no doubt that external links play an important role in a site's inclusion in search engine results pages.
So how do you generate high-quality backlinks?
1. High-quality content
The best way to generate high-quality external links is to write high-quality content. Your website content will make readers want to read. You can exchange links with other websites, register for a program that automatically generates links, or buy links from other sites.
2. Send emails to websites related to your content
I don’t advocate sending mass emails to other websites to exchange links, but I do suggest that if you have written a quality article on a topic that you think will interest other websites, send a short polite email to those websites. Email them to let them know your article will be valuable. Even if they don't have a link, don't feel embarrassed. You will find that if they click on it, it will generate direct traffic to the link, which will give your website a better score in the search engines.
3. Categories
Another way to generate backlinks is to submit your URL to a category directory. Many webmasters are convinced of the effect of this method. When starting a new site, the first step they do is to work around the category directory and select appropriate keywords to submit to relevant pages for links. There are many categories, most of which are free. Here are some recommended categories:
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