We have always said that keyword optimization is an important task of SEO. In fact, the analysis of keyword competition is also an important task that cannot be ignored by SEO. If you choose the wrong keywords at the beginning, all the optimization will be in vain in the end. Let’s briefly talk about it. Analyze several aspects of a keyword’s competition level.
1. View all related pages
When you search for keywords in the search engine, the relevant pages displayed are the pages you want to compete with. Generally, there are more pages that appear, which means the greater the competition for this word. The general rule is that if the quantity is 100,000 or less, it is easy to build a general website and optimize it to reach the homepage. For example, the World Pump and Valve Network will reach the first page one week after it goes online, and the first one eight months later; 10 to 100 On the order of thousands, it can be considered as a moderately popular website. It must have a certain weight and a certain number of external links in order to be optimized; on the order of 1 million or more, it is very popular and requires large-scale websites to optimize. For example, if you search for building materials network, the ranking of China Building Materials Network is very high. Okay, but we have optimized the World Factory Building Materials Network for a long time and still it is not ranked in the top ten.
But sometimes when we search, for example, for some common words "we", the number of related pages is very large, but if it is easy to get to the homepage after optimization, it is because such keywords have no commercial value, and there are no people To optimize, the number of relevant pages is very large just because we use it often.
2. Look at the title
Use intitle: keywords. Search engines now give titles a very high weight. Take a look at the top 10 websites ranked in the search results. How many keywords appear in the title? The keywords appearing in the title indicate that these websites This keyword has been optimized, so the more the keyword appears in the title, the greater the competition will be.
3. Look at the number of pages on the homepage
Generally, popular keywords will be optimized on the homepage. When we analyze the competition level of keywords, we find that there are more internal pages on the homepage, so it is easier to optimize, and conversely, it is more difficult to check the content of each website on the homepage. The inclusion status, PR, and Yahoo external links can give us a rough idea of how much optimization we need to achieve in order to surpass these websites and rank on the home page.
4. Look at the internal structure optimization of the website
The overall optimization of the website includes external optimization and internal optimization. By analyzing the internal optimization of the website, we can see the optimization level of our competitors. If they only do external optimization without internal optimization and reach the homepage, then it will be easier for us to surpass our opponents.
In addition, it is also recommended to use webmaster tools to analyze your own website and competitors' websites, so as to know each other and yourself, and have a general understanding in mind, which is more conducive to keyword competition. Through these steps, we can generally get a rough understanding of the competition of the keywords we want to optimize, and through further analysis, we can determine the keywords to optimize.
The article is edited and compiled by the World Factory Building Materials Network http://jiancai.gongchang.com. Reprinting is welcome. Please indicate the source.
Author Feng Yu’s personal space