Over the past two years or so of building a website with curiosity and longing, I have developed some opinions on website SEO. I can sum it up in one sentence: "I have a colorful phoenix flying alone, but I can only rely on Baidu!" My own website Ruokao.com was K-stopped by Baidu 3 months ago, leaving only the homepage. Baidu occasionally updates the homepage snapshot every two weeks. The ranking has dropped seriously. It can only rely on Google to maintain some traffic. However, in China, without Baidu’s introduction, In terms of traffic, how can a personal small site achieve long-term development? Therefore, after careful analysis for a period of time, I found the reasons and achieved the restoration of Baidu's inclusion today, and the weight returned. The following is the entire process of small site recovery:
Let’s first review the scene before K: Before Baidu’s K site, it took almost half a minute to publish an article and it would be included in Baidu. The keyword Soft Examination Network ranked first, surpassing the official website .gov. Baidu attracts about 2,000 IP traffic every day. Since this site has a lot of content, the following long-tail keywords also bring a lot of traffic. In August, the secondary directory soft exam forum was launched. It was included on the same day and ranked third. It also has a certain amount of articles. I am very satisfied with the overall effect. The following is the analysis process:
1: Analysis of reasons for K station
1. Server problem. When I first started building the website, I was greedy for cheap and purchased the so-called "affordable" space. However, there were always times when I couldn't access it. In the past year, the server was maintained four times, one day at a time. Moreover, there are too many restrictions, and the restrictions on sensitive words are too strict. After posting an article about certificate collection on the homepage, the homepage becomes inaccessible and prompts that sensitive words deny access.
2. Template problem Since the access database is used and the amount of data on this site is relatively large, the speed is a bit slow.
3. Delete a large number of articles. During the operation of the website, due to some sensitive word issues, a large number of articles had to be deleted, which resulted in too many dead links. The soft test forum under it was closed due to the same problem.
4. Link exchange is too frequent. Sometimes 10 homepage links are exchanged a day, and sometimes there are as many as 100 homepage links.
5. Posting articles focuses too much on keywords. Every time you publish an article, you always consider how to attract traffic, and do not pay attention to user experience.
2: Countermeasures after K station
1. Changing the server Everyone knows that there is a price to pay for changing the server. However, when the small site was destroyed, I had no choice but to act like a dead horse and treat it as a living horse doctor. I changed the original telecommunications server to the current dual-line server. The speed Significant improvement
2. Modify CSS from the source program. Since the program used cannot be fundamentally modified, I modified the style to make the overall display effect more beautiful and elegant, and improve the user experience.
3. Write a robots.txt file to limit the inclusion and update of deleted files and reduce large-scale dead links.
4. Clean up invalid links, dead links, irrelevant friendly links, and only 10 high-quality links remain in the export links on the homepage.
5. Update original articles, pseudo-original articles, and titles that do not pay attention to attracting traffic, but only focus on novelty and new looks to give a good impression to search engines.
6. Post external links, register an account in a large forum such as A5 Forum, post every day, attract spiders, increase the number of visits from Baidu spiders, and then attract Baidu’s inclusion
7. Establish corresponding blogs. NetEase, Sina, and Baidu blogs are established under them, and relevant articles are updated and forwarded.
8. Create original topics related to soft exams to improve user experience in the form of communication and sharing. It not only increases traffic but also improves netizens’ experience. It kills two birds with one stone. Sharing creates value. Participation is growth!
9. Exchange links to find relevant links and use high-quality links to increase the overall weight.
10. Submit to directories. Search engines place a high weight on directories. The small site has been submitted to major directories.
After several months of hard work, the results are obvious. The dmoz directory is included, and the number of Google inclusions has increased from 8,000 to 30,000 in three days. Baidu inclusions have begun to recover. Yesterday, 2,330 were included. The keyword ranking has returned to the homepage. The snapshot has almost returned to normal! That’s it! So many, in fact, whether to be included in Baidu is also a humanized selection process. Only if your website truly achieves it, with high user experience, clear articles, and normal rules, Baidu's many changes are actually "clouds". When we go When I came out and looked at it again, it was not that Baidu no longer included our website, but that our website really needed an improvement, a ladder, a change, and a growth. Only after going through a stage of the process, the "floating clouds" will become clear and cloudless, and the traffic will naturally soar!
The above is the whole process of restoring the small site. If there are many shortcomings, please feel free to give me your advice. I will accept it with an open mind. This article is edited by: http://www.hermesbirkinbagscheap.com/ and is published by A5. If you want to communicate and discuss with me, please contact me QQ820170967
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