Before website optimization, you must first consider the layout of keywords. The optimization of multiple keywords requires a reasonable layout. The most difficult ones are placed on the homepage, the medium-difficulty ones are placed on the column pages, and the long-tail ones are placed on the article pages or product pages.
1. Do keyword research first
If you don’t understand what keywords users are searching for, you can’t talk about a reasonable keyword layout. Nowadays, the target keywords on the homepage of many company websites are words that website designers take for granted or company names, which are words that no one will search for. This is very unfavorable for enterprises or companies to promote on the Internet!
Conducting in-depth keyword research will not only avoid major mistakes in selecting the most important keywords, but also help arrange all keywords on different channel pages. The most important keywords are usually the 2-3 with the highest number of searches. What are the ones with one lower search number? How different are the meanings between these words? Should independent channels be arranged? Which words can be merged into one channel ? How many such medium-level keywords need to be arranged? Can the overall structure of the website satisfy these keywords? Are too few keywords found to make the website structure full enough? And so on. For example, with the keyword "Kuwei Funny Network", the daily search volume for "Funny Weird", Funny Network, etc. on the Internet is quite considerable! And the full name of "Kuwei Funny Network" is a good entry point!
Second, evaluate the homepage keywords
When building a website, most people will think that targeting the most difficult word in the industry is the most effective. The more searches there are, the more traffic will come. For example, in the SEO industry, the goal is SEO or search engine optimization.
For some corporate websites, this is also a last resort, because the names of corporate products have been fixed for a long time. They were called that way before the emergence of the Internet and cannot be changed. But for some information, portals, social media and personal websites, the topics and keywords you focus on can be large or small, depending on how you decide.
Once the homepage keywords are determined, the channel page keywords will be determined accordingly. Should the keywords on the homepage be targeted at SEO? For example, for my cool and funny website, the combination of channel name + article title + website title = channel title greatly increases the exposure of forum keywords on the channel page. Rate!
There are three factors to consider:
1. Number of searches;
2. The strength of competitors (existing top-ranking websites);
3. The time, money, and manpower you are willing to spend;
In many cases, it is not necessary to target the most difficult keywords, especially for new websites like Cool Monster Funny Network. If the difficulty is set too high and the target is not reached in two or three years, I am afraid that I, the webmaster, will not be able to hold on. So I set the difficulty level a little lower! Develop step by step!
3. Each page should have no more than 3 target keywords.
Many webmasters like to put a lot of keywords on the homepage, thinking that the homepage has a high weight. Putting keywords on the homepage will have a higher chance of ranking. If you can find not too many primary and secondary keywords, four or five in total, then this is acceptable. But if there are more than 10 or 20 most important and relatively important related keywords, then don’t force them all to be on the homepage.
The target keywords for each page are limited to 2-3, otherwise there will be conflicts that cannot be resolved in the writing of page content, the arrangement of internal links, and the anchor text of external links. The final result is that a page can only get a ranking of 2-3 words. It is better to plan ahead and distribute words of different importance to different pages. This is especially important for new websites like Cool Monster Funny Network.
4. Long tail keywords
Everyone is familiar with the long tail theory. When used in SEO, sometimes I feel that emphasizing the long tail is a bit too much. For those who do SEO, the most important thing is to have long-tail awareness. In terms of website structure arrangement, internal links, article page writing, etc., it is enough to think of the concept of long-tail.
A website that can truly take full advantage of the long tail must have at least hundreds of thousands of pages. The long-tail effects of this kind of website are obtained naturally, and it is impossible to conduct comprehensive long-tail keyword research. On a large number of article pages or product pages, it is enough to write naturally and highlight a very single topic without having to perform deliberate keyword research.
5. Avoid multiple pages competing for the same keyword
This is also one of the mistakes that many websites tend to make. There are multiple pages on the website with the same target keywords. Some webmasters believe that if the homepage and several column pages are optimized for the same set of keywords, the chance of ranking will be higher. In fact, this situation should be avoided as much as possible. There should only be one page competing for a keyword on the same website. In this way, whether it is the arrangement of internal links, the construction of external links, or the writing of copywriting, the goals can be precise and the energy will not be distracted.
The most extreme phenomenon of this problem is actually copying content that everyone is familiar with. There are still many disadvantages caused by copying content. Before posting the article, you should modify or organize the copied article (without infringing the copyright). The quality of the published article will be much higher. !And it’s also optimized a lot, which is great for your site!
Finally, I would like to remind novice webmasters that the last word is to insist on updating + originality + external links. Please keep the link to this website http://www.coolguai.com for reprinting.