For a website, the benefits achieved by not being on the homepage can be said to be minimal. Most users are trapped by the homepage website, because whether it is a product or a service, users trust the top ones more, and the higher the ranking, the higher the credibility given to users. However, there are only ten websites on the homepage. How to get into one of the "ten" columns is the key to the survival of the website. However, in many cases, the new website is about to enter the homepage after SEOer's efforts and optimization, but it stops at the "11th" and cannot move forward. Looking at the success in front of you, it can no longer take a step forward. This phenomenon is mainly caused by the insufficient weight of the new website. At the same time, if you want to enter the homepage, it means being eliminated. Only if it exceeds the opponent's weight can it be replaced. Of course, having weight does not necessarily lead to ranking, but for new sites that can enter the "11th" position, they have basically done a relatively good job in optimization. What they lack is the accumulation of time and the recognition of search engines. . How we shorten this cycle will be a prelude to a higher level!
The concept of "eleven", what we usually call eleven does not only refer to the website ranked 11th. In fact, all rankings from 11 to 20 are collectively referred to as eleven. Some new sites quickly improve their rankings through SEO optimization. It may only take a short time to go from unknown to famous, but in the end they are stuck at the "11" threshold and never change, neither high nor low. How can we get closer by staying in that position?
A: Solve the hard hidden dangers of the website
What are the hard hidden dangers of a website? The website server is unstable and the domain name host server is unstable. These are hard hidden dangers. In a network where competition is gradually heating up, a slight difference can make more people feel the crisis. An unstable host can easily cause data packets to be continuously lost after spiders crawl in, or sometimes open and sometimes fail to open, causing adverse effects. The instability of the domain name server is mainly due to the resolution aspect. Many webmasters try their best to search for cheap and cheap registrars when registering domain names. However, the instability of the resolution server is also related to the lifeblood of the website's survival. Many times, webmasters blame the host server for slow website opening speed or service access. However, the domain name resolution server is the ultimate killer hidden behind the gods.
B: Content and external links
It is necessary to update the content and external links during website construction, but if it is a new site, it does not necessarily "fit". The old site can release external links unscrupulously and update content crazily. However, the new website has been set a "degree" by search engines. Whether it is content or external links, too frequent updates or too rapid increase in external links will cause the website to be stuck in the "11" observation period. Although spiders When I encounter something delicious, but it is too rich, I am still afraid of being poisoned, so I hesitate to take action.
1/Although the mix of originals and pseudo-originals is reasonable, even a small amount of suspicion will not affect the ranking of the website. Generally, content that is not highly repetitive may be included, but if this ratio is broken and the development of the test is not coordinated, website snapshots Although it will be updated, search engines have quietly investigated it to see if you will continue to collect it, or if you will increase the degree of originality. Search engines will not give you a final say, so if the website content is updated but the ranking still refuses to move, you need to think more about what you have done recently.
2/Black links. Many webmasters choose to purchase off-site links in order to use external links to increase the weight of the website. Of course, it will save a lot of time, but I accidentally fell into the trap of black hat and made a disgraceful link on the website behind the "use doctrine". But once detected by search engines, black links will also stop you in your tracks. Of course, spiders cannot judge from this alone. If this is the case, it will be too easy to harm a website.
3/ Friendly links. Friendly links are an important factor in the structure of the website, but friendly links also have a lot of knowledge. If you exchange excellent and high-quality links, you will benefit. If you exchange spam links, you will be unlucky! Links can have low weight, but there must be room for development and improvement. Webmasters should approach the exchange of friendly links from multiple angles. Don’t just focus on snapshots, but also whether the content is likely to cause adverse factors. It is best to analyze whether the friendly links on the other party’s website are in good condition.
3/Group sending tool, I don’t make any vicious comments about this tool. If used properly, it can indeed achieve twice the result with half the effort. However, the author also advocates its use. Most webmasters cannot grasp this degree when faced with mass sending, and they also do not know where to send to get higher results. The results of blind mass sending are bound to be counterproductive. Reduce power, or stay and observe. The higher the quality of the website, the higher the requirements for external links. If the website is included in the list of mass posting tools, the management can only block the external links from being published, or directly report the external links.
C: Website revision
A set of templates cannot satisfy a website. Which website has not been revised? But for a new website, you must be cautious. A website with low weight will be randomly modified as soon as it develops, and it is easy to be included in the inspection period by search engines. Moreover, website revisions are prone to structural errors, resulting in a large number of 404s. If not handled properly, it can easily arouse spider resentment.
D: Updates are irregular
At the beginning, in order to get good ranking and inclusion, I wanted to update 24 hours a day. However, when I got tired of this status, I updated it once a day, or once every two days or three days in the future. This approach also causes the emergence of the "11" position. If this problem is not "repented of", the "11" phenomenon will also be eliminated, but at the cost of a significant drop in rankings.
However, although there are many reasons for the "eleven" phenomenon, daily maintenance must be done well. Binary Network joins hands with the professional network construction company Pilot Technology ( www.joyweb.net.cn ) to believe that multiple tests to detect your own problems will also prevent them from appearing. You are afraid that you will not know about them but still do not reflect on them, which will eventually lead to "ten "One" lasts for a long time, or is directly demoted. Finally, for the websites that are stuck in the "11th" position, "11th" is just for observation, not for the website to be demoted. If you do what you should do, you will definitely get out of this dilemma.
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