I haven't written an article for a few days. I remember that last time I wrote an article "Six reasons why SEO optimization is in vain". They are all precautions for using SEO optimization. Today I will discuss with you the factors that reduce the authority of a website. proportional to weight. Because when communicating with many webmasters, we often hear that websites are being hacked, and many websites have their rights demoted at every turn. Why? Is it because you are over-optimizing, or because you have little knowledge of SEO optimization? I believe many novices know that delegating website rights has a great impact on a website. The website that you worked so hard to build ended up in Baidu's trash can. Baidu will certainly trash your website and will not think highly of you. website, this impact cannot be ignored. Why are there still many sites that are often demoted? Let me summarize and analyze it below:
1. Server stability. If the server where a website is located often has problems and is sometimes attacked by hackers, then your website will often be inaccessible. Not to mention that users will not want to enter your website, and even Baidu spiders will stay away from your website. Over time, you will The website has entered Baidu's trash can. This is the consequence of Baidu's downgrade. The stability of the server accounts for about 50% of the downgrade. This is the main reason for the downgrade of most websites. Before, one of my websites changed servers, and the server ended up being unstable, and it was almost deleted by Baidu K. Fortunately, it was switched to a stable server in time. I realize that I would rather spend more money than find a junk server. Since you choose to build a website, you must do these things well.
2. The stability of external links. Many novices are busy every day, but they only do one thing, which is external links. Continuously increase the number of external links to your website and post articles everywhere. This is not wrong, everyone is like this. The key is whether the external links you publish are stable. If the number of external links suddenly drops from 5,000 to 3,000, think about what the search engines will think. Therefore, when building external links, strive for refinement rather than too much. Do it step by step every day, don’t do too much, otherwise Baidu will think you are cheating, and your website will also have the possibility of being hacked. External links account for 25% of the weight reduction. To keep your website away from Baidu’s trash can, you have to pay attention to these.
3. Website content. Websites bring certain value to users, but many garbage stations do not do this. They desperately collect a large amount of content, and even publish it directly without any processing. When Baidu Spider visits your website and finds that so much content is duplicated, it would be strange not to throw your site into Baidu's trash can. Original website content is very important. Only if the website can bring certain value to users, search engines will naturally favor your website. Website content factors account for 25% of the weight reduction ratio.
How to keep your website away from Baidu's trash can? As long as you master the above three factors, you can basically diagnose the reasons why 90% of websites are downgraded. Therefore, when doing SEO, everyone should try to avoid the phenomenon of power reduction, otherwise the gain will not be worth the loss. That’s all I’ve said today. There are still many methods to be summarized. Please forgive me for any shortcomings in the writing.
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