SEO is sometimes very irregular. Take the over-optimization that this article will talk about, it is impossible to give it a quantitative value. Maybe the actual situation of each website is different, and the results of the same operation are completely different.
So what is over-optimization? Where does it manifest? So let’s take a look at the following points:
1. The keywords in the title and description of the home page are piled up, for example, SEO_Wenzhou SEO_Wenzhou SEO promotion_Wenzhou SEO website promotion training_Wenzhou SEO website optimization_Wenzhou SEO consulting service. Such a title will make everyone tired and wordy.
2. The keyword density on the homepage of the website is too high. The general recommended density value is: 2% ≦ density ≦ 8%. Of course, some websites with too high density or no density can still rank, which shows that the weight of keyword density is already very small. We just need to write according to natural and normal grammar.
3. The anchor texts are all the same, including those inside and outside the site. For example, they all use SEO links to your homepage. So people often say that anchor text should be natural and diverse. This is the reason.
4. Optimize all areas that can be optimized, such as main navigation, secondary navigation, H1, H2, bold, bold, italics, links, image ALT attributes, etc. The purpose of deliberate optimization is too exposed to search engines.
5. The article titles all start with (double like Wenzhou SEO). Although I am not sure whether this is considered over-optimization, in theory it is super unnatural and the user experience will not be good. I have done this before, but I quickly realized that this was not good and corrected it immediately, so you may still see this title on my blog now.
6. There are too many anchor text links and too many target keyword links in the article content. For example, some blog articles are heavily interspersed with keywords, and some are inserted bluntly. Common ones include ***think, *** I feel like I am an expert. Some of these keywords have 3 or more full links to the homepage, plus links to other articles. Some of the pages have as many as 5-10 or more anchor text links, and this is true for almost every article. There is no guarantee that this will not happen. It is considered to be over-optimization by search engines, and even you can’t find the reason for being banned from your website, and you still feel that you have done nothing illegal. Of course, you will also see that some sites have a lot of links, but high weight is another matter, so there is no rule to follow.
7. External factors, the increase of external links is irregular, and a large number of external links are added in a short period of time; all friendly links are high PR links.
8. If you need to add something, please leave it in the comments...
I personally think that the above points can explain what over-optimization is. Maybe you have fallen victim to the above points, but your ranking is still very good, haha, that means your character has exploded, so hurry up and do more ranking sites. If your website has been demoted and K-ed, external factors are no problem, then please check whether it is caused by excessive internal optimization of the website?
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