Hello everyone, Xiaowei SEO has been engaged in the SEO industry for a long time. Today I would like to share with you some of my personal experiences: SEO work requires analyzing every detail of the work. Let’s take a look together.
Abstract: Many SEOers often have such troubles: the website ranking cannot be improved; the newly added pages are not included in search engines; the ranking has dropped, etc. These are common problems, so how can we avoid the occurrence of such problems as much as possible? We should learn to guard against mistakes. Analysis is a very important task in search engine optimization, which includes data analysis, keyword analysis, competition Environmental analysis, etc. A good SEO strategy needs to be based on effective data analysis, so that the entire SEO project can be coordinated more completely.
In some SEO communities, many people will ask these questions: Why is my website ranking not improving? Why is my newly added page not included in the search engine? Why is my website ranking dropping?
Questions like this are a relatively huge problem for SEO. The person responsible for search engine optimization needs to conduct a comprehensive diagnosis and analysis of the website to perhaps find some of the problems. For the entire SEO project, analysis work can be said to be everywhere.
1. Keyword analysis
The long-tail theory strategy of keywords has broadened SEOs' ideas for keyword mining. When doing keyword analysis, our goal is to find keywords that are not highly competitive but valuable. When conducting keyword analysis and research, we usually have to think about whether the keywords are too unpopular, whether the keywords are in line with users' search habits, and which words users are more accustomed to using to combine keywords.
These are questions that a person responsible for keyword analysis needs to think about.
2.Ranking analysis
After you determine a keyword, the next thing to do is to find a way to improve the search engine ranking of the keyword to a place where users can see it. But there are only 10 positions on the first page of search engine results. You have to evaluate the competitive environment facing your target keywords.
For example:
10 websites on the first page, what is the weight of each website? Analyze the 10 search result pages on the first page? Know the gap. Identify strategies for transcendence.
3. Content analysis
This area involves a very important problem. For example, on my SEO training website www.qiluseo.cn, the title should not be too confusing. Try to be professional and don’t write everything. In this way, many customers will not know what you do. , or if your title is confusing or your work is unprofessional, I won’t come to you. In a large industry, there are many types of content. Which type of content is more popular among users, which type of content may bring greater traffic, and which type of content may bring higher benefits? These also require analysis by search engine optimization personnel.
In addition to this, we also need to analyze our competitors’ content strategies.