Anyone who does SEO must have done a blog group. As long as you have done a blog group, you will find that Baidu particularly favors Sina blogs. Putting aside the objective factor that Sina is the leader in domestic portals, why does Baidu treat Sina blogs so well? Why are NetEase and Sohu blogs treated so poorly on Baidu? Let’s analyze it:
The relationship between Sohu, NetEase, Sina and Baidu
As we all know, Sohu and NetEase each operate search engines Sogou and Youdao with their own technologies. Although Sina also has a search engine, it uses Google's technology instead of developing it itself. From this perspective, Sohu and NetEase are obvious competitors to Baidu. relationship, Sina and Baidu do not have a direct conflict in business.
Sina can also become a customer of Baidu
Although Sina purchased search engine technology from Google to build its own search engine, Google did not provide Sina with any benefits other than technical support. Looking back at Baidu's treatment of Sina, it is not difficult to see that Baidu intends to win over Sina, a major customer, so that it can gain another victory in the competition with Google.
The reason why Google is constantly being squeezed out by Baidu in China is precisely because Google does not know how to adapt. Although Google is admirable from the perspective of impartiality, so-called integrity alone is not enough to succeed in the Chinese market. Speaking matter-of-factly, Baidu’s preference for Sina blogs is a good thing for SEOers anyway, right?
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