We still clearly remember that the first large-scale PR update in 2011 was on January 21. Many webmasters were probably so excited that they stayed up all night, especially the new sites. PR update is undoubtedly an affirmation of the hard work of the webmaster, and makes the huge external link market more prosperous. According to the predictions of many webmasters, the second PR value update in 2011 is coming soon. As webmasters who have caught up with the first update at the beginning of the year, what should we pay attention to and do during the period when the PR update is approaching? What kind of work? This article aims to summarize some experience in this area.
1. Stable space. The day before raising troops, it is used for a while; no matter how unstable your space and server are during the PR update process; no matter how unstable your space and server were before; no matter how delayed you were due to various things, or the website was inaccessible due to untimely renewal of space; no matter how unstable your previous The server IP has been blocked by the operator several times. At this critical moment, ensuring that your website can be accessed 24 hours a day and that the access speed is good is the best way to welcome PR updates. In the past few years, webmaster friends have reported that due to website server problems, when it came time to update the PR, their websites did not catch up and were not updated; furthermore, the updated PR value was different from what was originally predicted through the PR prediction tool. There is a big gap in the data obtained, which may be caused by insufficient space at critical moments. Although Google does not have this explanation and emphasizes that the PR value is a comprehensive response of a website, it is better to believe that it exists than to believe that it does not exist. It is still very necessary to maintain a stable space at critical moments.
2. Prevent friendly links and check dead links. On the eve of the PR update, webmaster friends should regularly check their friend links to prevent serious problems on the friend link websites from being implicated in the PR update of their own websites. Of course, I am also very disgusted with friends who unilaterally withdraw their friend links. Therefore, when your website's friend link has problems at this juncture, you should contact the other webmaster in time. On the one hand, you can explain the reasons for withdrawing the link. On the other hand, it is also a kind reminder. I believe the webmaster of the other website will understand. The author's website does not have many friend links, and I have been more diligent in checking the friend links during this period. Unfortunately, I found that two well-known websites were inaccessible for a week in a row, so I removed them out of desperation, resulting in a decrease in the number of friend links on this site. I have 5 friends. If you are interested in exchanging links, you can also contact me. Everyone should also pay attention to dead links in the site. It is best to deal with deleted columns and non-existent pages, such as creating 404 error pages, or canceling some invalid links in the site, especially the homepage.
3. Keep it updated. There is no doubt about this, keeping it updated can let search engines know the current status of this website. Here are two points for the updated content of the website during this period. First, try to update some original or pseudo-original content. The advantage of this is that it can allow search engines to include and release it in a more timely manner, and avoid being blocked due to repeated content. The embarrassing situation of not being released by search engines after being included; 2. Try to update the content that matches the website positioning and keywords. Whether it is Baidu or Google, they are more friendly to websites with accurate positioning and high content focus, which is exactly the reaction. The reason why garbage sites are abandoned by search engines is because the positioning of the website is unclear, and all content is done without focus. During this period, updating the content of the website with higher matching degree can easily make the positioning of the website clearer and more effective for search engines. It reflects the clear positioning of the website, which is really helpful for inclusion and improving the weight of the website.
4. Maintain external links. For the construction of external links during this period, a tight policy should be adopted, and do not be greedy for too much in a hurry to increase PR. Try to build high-quality external links and text external links. For some friends who have bought external links for a long time, it is better to renew during this period and try to maintain the previous advantages of external links. If the PR update is approaching and the external links are removed for fear of being discovered by Google, resulting in large fluctuations in external links in a short period of time, it is likely to attract Google's attention and review, and the bad news of PR being cleared may come. For webmaster friends who are usually strapped for money and may know that the PR update is approaching and buy high-quality external links, be careful not to buy too much at one time and attract excessive attention from search engines. For ordinary webmasters, they can appropriately look for some friend links of related sites. As long as they control the number and time interval, they should still have good results.
5. Treat it with a normal attitude. As the PR update approaches, we frantically do some work that will help improve PR. This is not to make everyone restless, but to remind everyone to pay attention to whether the website is stable during this period. For some old sites, I believe that the PR may have been updated to a number that is in line with the current scale of the site. If you still want to improve, the workload or effort will be very, very large, and it may be more about how to maintain yourself. PR value level; For new sites, the reaction may be more intense, hoping to achieve high PR in a short period of time, but after all, PR is a measure of the comprehensive performance of all aspects of a website, and it is definitely not something that can be achieved in a short period of time compared to others in several years. The result of perseverance. Therefore, it is more important to have a normal mind towards PR. Don’t be depressed because PR didn’t meet your expectations, and don’t be complacent because PR exceeded expectations. God is fair, your efforts must be directly proportional, and persistence will definitely yield rewards. However, we are often entangled in this cycle of comparison.
As Google said, PR is a reference index for measuring the overall quality of a website, and should not only focus on all aspects of the website's performance at a certain stage. But for webmasters, at critical moments, we should indeed make some preparations. In the website circle where competition in all walks of life is so fierce, if we don’t work hard, others will be ahead of us; if we don’t pay attention, Then others will get there first. At the end of the article, I wish all webmaster friends who read this article that their websites can obtain satisfactory PR values. The copyright of this article belongs to the webmaster of www.3ppt.com , a home of IT practitioners. You are welcome to reprint. Please indicate the source.
The author's personal space