Recently, everyone has been discussing Baidu's fickleness. Starting from April 20, after Baidu officially launched Fengchao, Baidu's series of changes have become a hot topic in the SEO industry: Baidu's personalized homepage was officially launched, Baidu was revised, and the number of search results increased. to 20, Baidu’s recent snapshots are often reverted, Baidu’s search rankings are quietly revised, Baidu’s snapshots stay on the 30th, and I just saw a problem discovered by a friend in admin5 today. I will tell him exactly what he said. "Tonight, Xiaosheng opened Baidu as usual, entered my Yancheng People's Network, and found that the website profile had changed. It used to be the description that Xiaosheng set on the homepage. Now it changes directly to the homepage and reads from top to bottom. Xiaosheng feels that something is wrong. So, I sited another website of Xiaosheng, Nanjing Metropolis Network. As a result, I was surprised to find that the summary had also changed. Xiaosheng suddenly became a little nervous. Was it because my two websites had been demoted? After all my hard work. I have been building a website for so many years, so I can't let it go. So I thought of the verification method. Then I entered the well-known domestic portals Sina and Sohu in Baidu, and I also got the changes. As a result, Xiaosheng feels a little more at ease now. However, at the same time, he is also a little worried. What does Baidu’s change indicate?"
This series of changes is indeed worrying. After all, Baidu is the largest Chinese search engine in the world. The traffic of Chinese websites basically comes from Baidu. Baidu’s every move may have an impact on our traffic and even our interests. Because of this, every time Baidu Every little update is of great concern to us. Now faced with a series of changes in Baidu, what should we do?
How to face the changes brought about by Baidu Fengchao, now Shenzhen SEO will talk about his own views:
First of all, I think we cannot change Baidu’s updates. Baidu’s changes are to better provide users with the most comprehensive and best search results. We should make corresponding adjustments to Baidu’s changes and make changes that are in line with Baidu’s changes. Some measures to cater to its changes are, to put it bluntly, "to please" Baidu. How to "please" Baidu depends on one's understanding of Baidu's changes and making a strategy based on experience. This is what professional SEOs do.
Secondly, what we have to do and what we can do is to build our own website seriously. Insist on updating the original (pseudo-original), increase external links appropriately, and external links should be done naturally.
Finally, we must have a good mentality. Maintain a good attitude and don't let yourself get confused because of temporary changes in search engines. SEOers must realize that search engines are changing. We must always pay attention to it, understand it, study it, and make relative SEO to achieve good rankings. To maintain a normal mind, SEO requires time and patience. What we need to do is to follow the basic rules of SEO and create content that search engines are most interested in. What we can do is to optimize the site well, then build external links, do off-site promotion, and insist on updating excellent content. These basic tasks are what we can do. As for when the ranking can go up, it depends on the search engine, right? After all, the search engine is not run by us.
As for the experts, they study the changes in search engines and make measures suitable for the changes so as not to have negative impacts caused by the changes in search engines. What is even more powerful is to use this change to gain agency benefits for themselves. Shenzhen SEO here hopes that there will be SEO experts who can give pointers to novices like me.
Article from: www.shenzhenseo.net Author: Shenzhen seo