Those who do SEO often encounter some difficult problems. Some people say that SEo is a double-edged sword. If you use it well and follow the search engine rules, you are likely to get a good ranking; otherwise, it will cause the website ranking to drop or even be K. There is no perfect truth in the world. It is also inevitable to make mistakes when doing SEO! So I should try to avoid mistakes and put an end to mistakes.
1)Choose the wrong keywords
Almost every SEO strives to get high rankings around their chosen keywords. For example, www.jarlee.com, we can see from the keyword that the main keywords are "website promotion", "search engine optimization", and "SEO". You risk losing traffic if you focus on the wrong keywords. Carefully research which keywords and key phrases your market needs and optimize accordingly. Use a keyword analysis tool to choose exact keywords.
2) Wrong web page title
The first mistake is not using clear keywords in the title. Another mistake is that all pages belonging to a website have the same title, this is a big mistake. Make sure each web page should have its own unique name.
3) Not using title tags
Title tags - <h1>, <h2>, ..., <hn> - are very important tags. So, how many H tags should be added to a web page? H tags emphasize the key points of the web page. Search engines look for important keywords in your title tags, so always use them to emphasize key points in your text, and be sure to include the keywords in the H tag. But one more word, don’t overuse keywords, otherwise search engines are likely to blacklist your website. This is what we often say about being K.
4) No text content
No matter how stylish a website you have, if there isn’t enough text and the entire site is a flash, search engines will never understand what product or service you intend to sell.
5) Wrong content
Wrong content refers to no good content or bad content, which is most taboo for search engines. This includes "porn", "SF" and other content! Even if there is a good ranking, it will be K in the end, causing it to be short-lived.
6) Indiscriminate use of graphics and animations
Pictures and animations look cool, but they only look cool once. I just want to remind you that when spiders visit your website, spiders don't care about pictures; they only care about your text content.
7) Link building misunderstandings
Links are a very powerful SEO method, but they have to be done right. Indiscriminate importing and exporting will cause your website rankings to drop. Try to link to some well-known websites with higher authority. One thing to note: Do not link to links that are considered "spam" (porn, SF, scams, viruses, etc.).
So, avoid these SEO mistakes, add a little original writing, and you will see your website rankings slowly improve.