The power of SEO is indeed extremely powerful. SEO can bring a lot of traffic to the website, which also means a lot of potential customers. However, the two questions to be raised here are worth pondering. 1. It is difficult for most sites to maintain a good ranking for a long time. Once they are punished by search engines, this part of the traffic will be gone. If you rely solely on SEO, the traffic source of this website will be too single. 2. When SEO helps you get a good ranking and bring a lot of traffic, how to cherish this advantage and how to convert the traffic into real customers, that is, how to improve the effective conversion rate of the traffic, this is the core core .
The most common mistake SEOR makes is to focus too much on optimization effects and ranking results, while neglecting to strengthen internal strength and brand effects. It relies on large traffic to win, rather than relying on the competitive advantages of the website itself.
Give two examples. Take a former online earning website, Hope Wangzhuan.com, as an example. For two months, the keywords of making money online and making money online occupied the first place on Baidu, and the daily traffic was stable at more than 2,000. But the number of downlines added every day is only about 20. Among them, there are only 2 or 3 offline people who are really active. The effective conversion rate from traffic to customers is 1%, which is only one thousandth if calculated based on active offline. Most of the traffic is wasted. The reason why this kind of waste occurs is of course the problem of making money online. It is not attractive enough to customers, its services are not perfect enough, and it has no obvious features and advantages compared with similar sites. On the contrary, Taobao actively blocks Baidu's inclusion of internal pages. Why are people so awesome? Because Taobao has become an excellent brand, mainly relying on word-of-mouth promotion rather than SEO.
What this gave me is that although website SEO is very important, you should not be superstitious about SEO, you should not rely too much on SEO, and you should not neglect the perfection of the website itself. When building a website, you must focus on user experience, satisfy visitors and customers, establish your own characteristics and brand, and create your own comparative advantages. In this way, the combination of your own advantages and the power of SEO is perfect.