Whether you are an individual who wants to start an online business or a small or medium-sized enterprise, I advise you to remember one sentence: direct conflict and competition with large companies or websites is courting death.
No matter how good and special you think your product or service is, or how high-quality you think your electronics are, do not compete head-on with industry-leading companies or websites, otherwise you will be in trouble. Unless you are a very powerful person or a large company and can find venture capital, you may spend tens of millions on online advertising alone. Like Vanke, you use money to gain popularity and brand.
Why is it said that head-on competition with big websites or big companies will bring bad luck? Mainly because of three reasons. If you think you can beat these three reasons, then you can boldly compete.
Reason ①: Sales channels
Large companies have a long history and very fixed sales channels. It is difficult for new competitors to enter sales channels controlled by large companies. The reason why large companies can occupy so many customers is often due to huge sales volume and various benefits given to middlemen, etc. Needless to say, everyone understands these reasons. There is also marketing help. If small and medium-sized enterprises want to compete with them, the costs cannot be borne by their own profits, such as building relationships, using back doors, etc. These will cost a lot of money, and they will cost more than large companies. There is hope for many talents, I believe all sales experts know this, that is, the legendary kickbacks, but I don’t explain them clearly.
Reason ②: Money
Many people who provide enterprise services know that large companies are easy to make money, because their budgets are often millions or even tens of millions, which is an astronomical figure for individuals or small and medium-sized enterprises. If a large company wants to eliminate new competitors, it is very simple. It can allocate tens of millions of budgets for advertising or organize activities, promotions, etc., and then it can defeat the small and medium-sized competitors. For large companies, tens of millions are just a drop in the bucket and have little impact.
Reason ③: Brand awareness
Under all other conditions being exactly the same, even if your product is already in front of consumers, the vast majority of users will definitely choose the brand they know rather than your newly launched product. Of course, if you have the funds If there are really too many to use up, then you can just create a brand like Vanke, and that’s okay too.
So if you want to start a business in an online business, you must find a market where big companies and websites don’t even look down on you, and are too lazy to compete with you when they see you making money. No website truly caters to the needs of the masses. If you want to build a profitable website, you must accurately identify your target market and find out what problems your target users face? What products or services do you need? Then you develop this service or product and provide it to your target market. Pursuing traffic and pursuing a website that suits the needs of everyone or most people is the most laborious, and the possibility of success is very small. Some people are afraid that the target market is too small, the user base is too small, and it will not be successful in the end. In fact, this kind of worry is unnecessary, especially in China. There are hundreds of millions of people in China surfing the Internet. Among these hundreds of millions of people, they like a certain thing. Even if this thing is particularly unpopular, it is still a big deal. crowd.
So there is no need to consider whether the target user group is too small. In fact, a small target user base is an advantage. You can find your users more conveniently and accurately, and provide the products or services they need better and more professionally.
This article comes from Zhong Zhixin’s blog: http://www.zhzhxin.com/post/47.html Welcome to discuss.
Thanks to Zhong Zhixin for his contribution