There was a lot of talk some time ago about the upcoming update of Google's PR value. It seems to have stalled in the past few days. Who knew that Google has withdrawn from the Chinese market? Why is the PR value still a parameter that webmasters care about? Is the so-called website weight value only? Only the Google PR value can be used to judge. It has been a while since this year's PR value update. Are the websites that have not been updated for such a long time just those with low weight value? Which one is more important than the PR value? Analyzes by webmasters Have you ever had such a problem?
Recently, a webmaster query tool has been launched on the Internet, claiming that it can query the website weight value. They call it Baidu weight. However, Baidu official does not admit that this parameter is reliable, and the search engine has not customized the Baidu weight value that suits its own, so the Baidu weight value mentioned in these tools is just a cloud, but from another perspective, they can indeed To help the website get the weight value parameter, where does the website weight value come from:
First: from the internal construction of the website. The most important thing for Baidu search engine is the internal construction of the website. The internal construction is not only the internal link construction of the website, but also the navigation construction of the website. Whether the homepage of the website uses a lot of Flash animation design, the template selection of the website, and the programs used by the website. Wait, these website construction factors are where the weight is expressed. Even if Baidu has not launched a Baidu value to judge the weight of the website, these aspects will become the criteria for judgment.
Secondly: from website content and external link construction. Although Baidu has not launched website weight, your website can always be displayed on the homepage when searching for relevant article content. Such a website does not mention other people's, and the most basic PV is there. The reason for this is very simple. The content of the website conforms to the user experience. What users want are practical methods and products, not gorgeous language descriptions. If you want your website to have a high weight, you need to make the most basic website content the best it can be. Don’t add content in a casual way. When people come to your website for inquiries, they want to see the real thing, so you should try to write as much content as possible on your website. High quality and not perfunctory. The saying that external links are king will never change. Websites with strong external links will naturally have a high weight value, and the website ranking will rise quickly. Baidu does not have such a weight value now, but websites with strong external links and content will The website will also be loved by search engines.
Finally: the user experience from the website. User experience is the criterion for search engines to consider the largest weight of a website. Webmasters build websites to serve search engines. If the website cannot retain customers, the bounce rate of the website will be very high, and it will be difficult for such a website to be relied upon by search engines. Therefore, the user experience of the website is a criterion for search engines to judge the weight. To improve the user experience, we must first improve the access speed of the website. The PR of Hulu Blog is 0, but the articles will still be sold instantly. The key is that the access speed of foreign hosts is fast, which also provides convenience to users. At the same time, the user experience is also improved.
Many webmasters will think of the website weight value as the website PR value. The PR value is just Google's standard. The two major search engines have different standards for judging website weight. Google's PR value will also be updated, but it will take a longer time. There are many factors that affect PR value:
1: Website friend link association. After a new website is launched, webmasters usually look for websites with high PR to be friend links. Because websites with high PR have high weight, the weight can also be transferred in the friend links, thereby increasing the weight of the website. Google PR value is also the most important criterion for webmasters when exchanging links. In fact, the weight of the website is not as high as the PR value.
2. Number of single links to the website. Webmasters maintain blogs in order to increase the weight of the main site, so that many websites can one-way link to the main site, and some will form a sprocket to point to the main site, forming a single chain situation. Many websites point to the same one. Website, in the Google search engine, the weight value of such a website will not be low, which will give it a high PR.
3. Website content and number of external links. No matter which search engine it is, the requirements for website content and website external links are the same. Only websites with high-quality website content are liked by users. Only search engines will like things that users like, and will give them a high PR value. , just like the Google search engine also assigns a high PR value to a page after it has received many times of traffic, just because such a page is liked by users. At the same time, the stability and quantity of external links are also the standard authority for search engines to judge the PR value.
Website weight versus PR value, which one is more important? In fact, as webmasters, we should analyze this issue from different angles. Webmasters attach great importance to the PR value of the website when changing links, and often ignore other websites. To judge the weight value, whether a website has weight can also be observed through the SR of the website. Even though few webmasters care about SR now, this is also a search engine judgment standard that does exist.
These legendary website weight values are actually not completely unfounded. This is to warn webmasters that both website weight and Google PR value are equally important, but they are both indispensable in the website optimization process.
This article comes from the original columnist of Hulu Blog www.huluboke.com .
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