The reasonable layout of keywords for a new website is very important, especially for a novice webmaster. The keyword layout of the website has always been a headache. So how should we carry out keyword layout for a new website? ?Let’s discuss the keyword layout of the new site together.
Before we carry out keyword layout, we should understand the pyramid principle. The pyramid principle consists of a general core, and the images below this core increase in sequence. Then we should also follow this principle when laying out keywords, that is, use the most important keywords as the core keywords of the website, and then use secondary keywords or keywords with less competition as the key words of the directory. keywords, and finally use minimally competitive or long-tail keywords as keywords for content pages to optimize. This forms the simplest pyramid away.
1. Website core keyword layout
Generally, 2-4 core keywords (that is, the main keywords of the website) can be set. If too many core keywords are set, it will not be conducive to the concentration of the weight of other keywords, which is not conducive to ranking. And when we choose the main keywords of the website, we should consider the content construction of the website, or the content of the website is simply developed around these keywords. Before that, we should conduct a rough analysis of keywords. For keyword analysis, we can use Baidu Index and some keyword analysis tools. This way you can get a rough idea of keyword popularity and competition.
2. Keyword layout of column page (catalogue page)
First of all, the establishment of each column of the website is carried out based on the content of the website or the analysis of user needs based on keywords. Instead of blindly and haphazardly building it, you must consider the needs of users. Then we know that the weight of a website is basically concentrated on the homepage of the website, and the column page of the website is the second place where the weight of the website is concentrated.
The keywords on the column page must be developed according to the content and user needs, and must be fully relevant to the content of the column. The popularity of the keywords on the column page should be less than the popularity of the keywords on the home page, so as to facilitate competition and ranking. The general layout of keywords on column pages is 2-4.
3. Keyword layout on article page or product page
Column pages or product pages should repeatedly mine long-tail keywords of the website or keywords with relatively low competition for layout use. Then we can use Baidu Index or keyword mining tools to mine a large number of long-tail keywords related to the website, and build content based on these long-tail keywords. And when laying out these long-tail keywords, they should not only be relevant to the website, but also fully relevant to each column. This is beneficial to the keyword ranking of article pages (product pages) and keyword rankings of column pages. Moreover, this setting ensures that the keywords and columns of the article page (product page) are closely related to the keywords of the homepage and are fully relevant to the topic. It also ensures the reasonable use of long-tail keywords.
Summary: A clear thinking or plan should be maintained during the layout process of keywords, and no random settings should be maintained. The keywords of article pages, column pages and topics should be interlocked and fully relevant, which will benefit the entire site. The distribution of weight is beneficial to the ranking of keywords in search engines. When reprinting, please indicate that this article comes from http://www.cd9dbj.com
Author Can Ye’s personal space