I believe that most webmasters will look forward to Thursday every week. The reason why they look forward to it is because Thursday is the day when Baidu updates. It is said that some are happy and some are sad. Although many websites will receive preferential treatment when the update day comes, there are also some. Websites will be penalized, so today I’m going to talk about how to avoid Baidu penalties and make weekly updates a happy day.
1. Ensure fresh content every day
As we all know, Baidu is very picky. Baidu also likes freshness and novelty things just like everyone else. If you can ensure that there are new things for Baidu to browse every day, then Baidu will also favor your site. Over time, Baidu will become disloyal. Visit your site to get good rankings and inclusions.
2. Learn to please Baidu
Since most of our webmasters rely on Baidu for a living, we should understand what Baidu likes and likes. For example, we can make good use of Baidu's other products, Baidu Library, Baidu Encyclopedia, Baidu Zhizhi, and Baidu Space. Waiting for a series of Baidu's products to use these to carry out some large-scale promotion, the effect is very good. Now many webmasters are using these techniques for promotion, so we can also learn from them.
3. Increase high-quality external links
Baidu has always attached great importance to the external links of a website. A powerful website must have a huge external link, so we must do a good job in external links, but doing external links is a time-consuming and physical work. Although doing external links is It is quite tiring, but even if it is tiring, everything must be done for the better development of the website.
4. Don’t abandon, don’t give up
Building a website is a process that tests the patience of the webmaster, and this process is very long. Only webmasters who can withstand the test will eventually get good rewards, so we must learn from the spirit of Xu Sanduo on TV who never abandons or gives up. And perseverance, since we webmasters have chosen the road of building a website, we must persevere and keep going. No matter what setbacks and difficulties we encounter, we must keep moving forward. We must not give up or abandon it halfway.
5. Ensure website stability
Since we are making a living under Baidu, the stability of our own website must also be guaranteed. Therefore, when renting space or transferring space in the early stage, you must do a good job to know whether the space you rent will be updated in Baidu's update cycle. Stable, and are there symptoms of being inaccessible or very slow or stuck during normal periods of time? If this happens often, you must find a space provider to solve it as soon as possible. Or, if it cannot be solved, you should consider replacing it as soon as possible to make it more stable. space.
6. Learn from each other’s strengths and offset weaknesses
Webmasters should be more discerning than people in other industries. Since we build a website, we will definitely see some websites of the same type as our own every day. At this time, we should take a look at the good features of other websites and then compare our own. Does the website need to be modified, so you should see the strengths of other sites, think of your own shortcomings, and then make modifications. As long as you have such a heart and thoughts, it will be difficult for your website not to be popular.
Today I will casually talk about some preparations and methods that webmasters need to do when updating Baidu every week. I hope it will be helpful to all webmasters. I also hope that during the Baidu update cycle, their websites can be promoted step by step and enter the ranks of high-end webmasters early.
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