After Google China withdrew from the mainland market, many people also downplayed the role of PR. However, although Google left the mainland, its search services never stopped. Now we are facing a new round of PR updates, and I don’t know how many people are still looking forward to it. When webmasters exchanged friendly links in the past, the first thing they checked was the basic performance of the other party's website in Baidu, and then they would check the PR value. But for now, I believe that most webmasters only query the former. But what Binary wants to say is: the PR value still does not lose the market value, even if the exchange relies on Baidu's friendly links, it still does not lose the reference level.
The difference between PR value and Baidu weight
I believe everyone knows what PR is used for. To put it simply, it is to measure the overall quality of a website, associate content and external links to make a comprehensive and cumulative apple, and the update cycle is about three months. Baidu weight is an important factor that determines website ranking, and the weight may change every day. When Baidu's weight is high, the keyword may be ranked first on the homepage today, but once a problem occurs: such as changing the server, tomorrow it may be directly ranked after 100 pages, and then the ranking will be improved again as time goes by. From this point of view, Google PR measures a website's comprehensive performance within a certain period of time, and is more macro-oriented. Baidu's measurement of a website's weight is updated every day, which is a relatively microscopic phenomenon.
How to use PR value to exchange high-quality Baidu friend links
Generally, webmasters often look at four points when exchanging friendly links: the number of web page snapshots, the snapshot time, whether the homepage is first, and whether the domain is first. Then it was determined whether to exchange friendly links with them. But what the author wants to say is that exchanging a link with guaranteed quality is much more than that. First of all: some websites may achieve the above points in a short period of time through cheating, but in the end what they get in exchange is a bad bomb. This can be analyzed through PR. Why do you say this? For example: A movie website collects 10,000 information a month. Will it be completed without cheating? There may be one answer. This site had a high weight before, but this time it has been revised. This can be seen by detecting PR. Generally speaking, external links are a yardstick to determine whether a website has a higher weight after revision, and external links are also a top priority in determining the PR value. If there is no PR or it is very low, it is best not to exchange. The other party should be using cheating methods.
Some SEOers may say that if there is no PR value but a high ranking in Baidu, is the other party cheating? The answer is no. Without PR, there will be some factors in Baidu ranking. It is normal that the other party’s website has not been updated with PR since it was recently built. At this time, the webmaster mainly checks whether the domain name registration date, the earliest inclusion date of the website, and the current number of inclusions in the month, week, and day are normal. As far as a general personal website is concerned, if there is no strong foundation to collect a large amount of content in a short period of time, then the content must be collected. As far as the current search engine rule innovation is concerned, the subsequent development is not very good. Of course, it is normal for a few to dozens of articles to be included in a day. If it is hundreds or thousands of articles, it must be abnormal.
Therefore, Binary Network joins hands with Beijing SEO ( www.seostudy.org ) to believe that by making friendly links, even if Google currently withdraws from the Chinese market, PR still has reference value. First of all, PR is updated at least once every three months, which can give feedback on the overall quality of the website. Therefore, if a website has a good ranking in Baidu in a short period of time, but the content appears in a large number of indexes in a short period of time without PR value, then something must be abnormal. When exchanging friendly links, the ranking currently displayed by Baidu is not necessarily accurate enough. For example, the friend's website in the author's friendly link was closed for three days due to registration issues, resulting in a sharp decline in rankings. However, it was the first website on the homepage before. I believe that the ranking will be restored in a short period of time. If you give up exchanging links just because you are not on the homepage now, or the snapshot update is slow and it is in the observation period, I think it is a loss. Comprehensive PR value, see whether the link is valuable, and it is easier to exchange for high-quality external links.
Author binary network personal space