Following the top ten SEO optimization misunderstandings written in the previous article (1)
5.Exchange links:
This is the most common and oldest method, but not the best. Search engines like recognized, quality links. Exchanging links is like an ordinary transaction, so search engines will not treat it specially. So don’t deliberately exchange links to improve rankings, it’s a waste of time. But exchange links with websites that are highly relevant to your website content because they are valuable to your users. It is also useful to make some user-friendly links to our own website in relevant ways. Of course, it would be best if we could allow similar websites to link to our site without having to create backlinks!
6. Copy the same content:
Usually there are two ways of doing this
*Many companies have two or more similar websites, or even exactly the same content. These different approaches are adopted by different companies to expand their product markets and services.
*Many sites also use multiple methods to edit some of the same content, so-called pseudo-original, because these article contents are spread in different URL addresses through various methods such as being reprinted, and users find them through these displayed addresses. of these contents. It is impossible for those original authors to check one by one whether these addresses are all from the same page! But for websites with the same content, search engines only rank them once. So even if the same content on the same website is reposted to different places with different URL addresses, except for the one that is included, everything else is just a waste of time for search engines to retrieve it. Here's a real example of being a "missed page rank". You're sending your precious page rankings to other pages, but it's all in vain. Rankings don't pass on! You also have to estimate it. The crawling status of your own website. If today the search engine crawls a total of 1,000 pages on the website, but nearly 400 of them copy the same content and will never be ranked. In this way, you will waste the search engine. You spend a large part of your time crawling other pages with more valuable content on your website, and you also lose a ranking opportunity. If you have such a website with heavily copied content, it will cause you a lot of trouble. Search engines will view this as deception, and your website may be blocked!
7. Use Session ID in your URL address:
Search engines often decide how many months to complete an index. Therefore, it takes a year or even longer for a new domain name to be ranked. Because of this, the search engine is looking for some static web pages. When it sees parameters at the end of the URL, it will treat it as a link. components of the address. For example, today when a search engine crawls your page, it sees this Session ID. Next time it crawls the same page, it sees a different ID. In this way, it will mistakenly think that what it sees is Two different pages. The result is that no web page will be ranked. Instead, it will think your website is unstable. Session ID is very detrimental to the ranking of your website. For example, you can check our website www.123cha.com. Every one of them has a static URL address! Many big websites are the same. Careful people will find it if they pay more attention!
8. Use Flash files in your web pages:
Yes using it will make your website look beautiful. But it's possible that it won't have any effect on your website's ranking. Search engines can read and index these files, but have you noticed that no site using Flash files among its competitors gets very high rankings! One of the most basic reasons is that search engines like content in the form of text. Say your website has a lot of text content, then having some Flash won't have much impact. (e.g. movies, some experiences that require visual explanation, etc.).
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