I have been building a website for a while, and I often see various SEO articles, including keyword rankings, website snapshots, how to choose domain names, etc., but this article has little to do with these, it is mainly to share with you. Here is my own idea about the title. Although there are many ways to write website titles on the Internet, they are all based on SEO. Most of them summarize how to write to better comply with search engines, so I think this It is necessary to write this article because it is different. I hope it will be helpful to everyone. I also welcome criticisms and corrections.
I think the way website titles are written should generally be divided into two categories: marketing and SEO. It is not difficult to see from the names that the focuses of the two are different, but the ultimate goal is to promote your own website and let more users come to the website, so which one is better? They will be explained separately below.
How to write marketing type titles
Can also be called slogan type. The title of this type of website is not focused on the target keyword, but an expression of a core meaning. This core meaning can be the name of the brand and paired with related words to make it meaningful as a whole. It is possible that the entire title does not have a keyword, but it must contain the brand of the website. This is the marketing type of title writing. It has three advantages:
Be creative: If you want to ask me what is lacking in this society, my answer is simple, it is lacking in creativity. A good idea may save you a lot of advertising and promotion costs, because the idea itself is a very beneficial marketing tool.
Easy to spread: Since it is a slogan-style title, it is easy to remember, so it will be more conducive to communication. It is possible that your slogan and model will become the object of imitation by others, which will unknowingly create a lot of free advertising for you. and publicity. Although this is different from viral marketing, the idea is somewhat similar.
Stronger brand sense: I believe everyone has some experience with this. Generally, a similar brand will use its own brand as the title of the website, rather than simply listing the keywords of the website. Because at a certain point, the brand itself will become a popular keyword. Therefore, marketing titles have a stronger sense of brand.
How to write SEO type titles
Simple and practical: For many individual webmasters, the more familiar way is the simple and practical way of writing SEO-type titles, which uses keywords as the title. This can reduce unnecessary words and focus the weight on keywords. . For example, Taoxing Street is written in keyword type, and many people search for related words every day.
Easier to be searched: SEO-type title writing can make it easier for users to find it. When the website weights are similar, titles containing keywords are more likely to be searched by users because the title matches the searched words better. , but there is basically no word-of-mouth communication rate.
Specified direction optimization: For webmasters who are just starting out, if keywords are specified in the title, then the daily direction is basically determined. You can optimize according to this direction and carry out copywriting and external link building around these words.
By writing this, I have basically expressed my thoughts clearly from two aspects. What needs to be explained here is that no matter which way of writing, the home page is different. For the inner pages, they are all written in the same way. Therefore, if If you want to ask which website is suitable for marketing type or SEO type, and how to choose, then it depends on which promotion method you mainly carry out. If SEO keywords are mainly used, then the second one is used. If it is comprehensive promotion, Combined with paid advertising or soft article promotion, it is best to choose the first one. Of course, the two can also be combined organically, which may also have unexpected effects.
Well, that’s it for today. I will continue to summarize my thoughts in the future, and exchanges are welcome. This article comes from: Taoxing Street, website: http://www.tbsctmall.com/ , please retain the copyright for reprinting, thank you!
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