First of all, we need to know what user experience (UE) is. Simply put, it is the user's demand for the website and the viscosity of the website. How to improve the user experience is the top priority of the website. Search engine optimization pays attention to the website functions, Comprehensive design of website structure, web page layout, and website content. The user experience focuses on improving the website environment and user experience from comprehensive factors such as website impression, website function, website practicality, website content, etc. Reasonable promotion and improvement of website user experience are the key to improving website conversion rate (converting traffic into effective customers) ratio) is an important factor.
Reference: What is UE (UE is user experience)
Four aspects of website user experience (UE)
1. Branding: Used to gain higher trust from users:
Just like when people think of computers, they think of Dell and Lenovo, and when people think of shampoo, they think of Rejoice. Brands have a strong influence on any individual. Not many people will only like things without brands, because no brand means to a large extent that there is no quality guarantee. Therefore, it is very important whether our website has a brand, and whether a website has a brand probably depends on two factors: first, whether it is unique; second, whether it is the most distinctive or rich in content. If you are the only one in this industry to build this website, then even if the keywords you choose are quite unpopular, then even if the website does not have many IPs, you are still the brand of the entire industry. Second, if your website has the richest content and the fastest updated information, then you will be the most successful. These two points are very important for you to establish your website brand. In the final analysis, does your website bring an attractive and unforgettable experience to visitors?
In addition, visual experience is also very influential in improving the brand. For example, Sony has a civilian digital SLR camera "Alfa 300". Although this camera is low-priced, SONY has listed the official website of this camera as The noble and elegant design makes people think at a glance that such a machine must be a good machine worth tens of thousands of yuan. However, the actual price of this machine is only more than 3,000 yuan. This is the improvement of the brand by visual experience. The same goes for making a website. The quality of web design plays a very important role in whether people can remember our website. Moreover, the appropriate use of pictures and multimedia is also very helpful for the website, but you must remember one sentence Words: "It is better to lack than to overdo."
2. Usability: the ease of use of the website’s content, structure, processes and features.
1. The last thing that all visitors like to see is problems such as "webpage errors", so we must ensure that all functions of our website can be used normally.
2. The overall page focus of our website should be optimized according to the main audience. Let’s take a simple example to illustrate the meaning of this sentence: For example, if you create a webpage on agricultural science and technology, the first thing you have to do is not to consider how to make others feel that your webpage is beautiful, but to consider the farmer brothers. I haven't been online for long, and I still have some doubts about the operation of the website. I have to optimize the usability of the entire web page, such as explaining the basic functions, optimizing the navigation bar, simplifying the search function, etc.
3. The issue we need to consider is that no matter what kind of visitor, the purpose of arriving at your website is to find the information they need. At this time, you have to consider from the user's perspective what exactly they may need. things, and put these information in a place where anyone can find them. In this way, your website not only brings a perfect experience to the visitors, allowing them to get what they need, but also always Word of mouth spreads, and gradually, your website will be spread by word of mouth, and you will get more and more visitors. This is called "word of mouth marketing". What you need to do is: take the initiative to help visitors achieve the purpose of coming to your website.
4. Whether it is the style of the web page or the content of the website, we must agree on it to a large extent. For example: you go to a furniture website to check out pictures of new furniture, and suddenly a picture that looks amazing appears. Do the related pictures make you disgusted? Don’t do to others what you don’t want others to do to you. This is the most important point in building a website.
3. Functionality: All technical and behind-the-screen processes and applications and providing interactive services to users.
The so-called functionality does not only refer to the interface functions of the website, but more to some processes in the internal procedures of the website. This is not only of great use to website viewers, but also plays a role for website administrators that cannot be ignored.
The functionality includes roughly the following: 1. The website obtains the information queried by the user in the shortest possible time and feeds it back to the user. 2. Feedback to users in the program function process. This is actually very simple. For example, you can often see the "Submission Successful" of many websites or the updates of other websites that you sometimes receive. 3. The website’s privacy protection policy for visitors’ personal information is very helpful in increasing the trust of your website. 4. Integrate online and offline. 5. Excellent website background management program to help administrators achieve their goals faster.
4. Content: the actual content of the website and its structure and information body structure
If the technical structure of a website is the skeleton of a website, then the content is the flesh and blood of the website. Content not only includes the readability of your website, but also includes connection organization, navigation organization, etc., which is also a key part of the user experience of a website.
The above content comes from Yunnan Internet Marketing Expert (www.yn4d.com). Please indicate the source when reprinting, thank you!