Every day I see endless SEO optimization tutorials emerging on the Internet, and even SEO training is in full swing. In fact, is SEO really so appealing? What are the techniques for website optimization? Many webmasters are confused about this, so they choose to receive training after training, and even participate in paid training worth thousands. . But how much have we really learned? Binary has been optimized for so many years. I think the role of SEO is just the icing on the cake. If you don't strive to improve every detail of the website, there is no need to delve deeply into SEO, otherwise it will be easier to go astray and follow the footsteps of Handan.
1: The role of SEO optimization
During website construction, search engines have their own set of rules for ranking. SEO optimization is to make the website more conducive to the ranking of the entire rules, thereby gaining search engine friendliness to improve the website ranking, and finally follow a path to gain traffic. . Therefore, webmasters have always been fond of SEO optimization since they came into contact with the Internet industry. However, SEO optimization is a powerful optimization tool on the one hand. Proper optimization and compliance with search engine rules can quickly improve website rankings. However, if the optimization fails, at least the authority will be reduced, and at worst, the website will be more likely to be destroyed. Therefore, SEO optimization has its pros and cons, and it is not that the webmaster only thinks of its pros and not its cons.
Two: SEO is the “icing on the cake”
For those who want to make their website bigger and more famous, they are well aware of the importance of website content and external links, so they will be very diligent in updating or promoting them. However, there will often be some problems when you expand and expand, such as "weight but no ranking", "included but no traffic", or the slow opening of web pages affecting the inclusion, etc. SEO solves phenomena such as this, thereby making the website more conducive to search engine optimization rules and achieving high weight and high ranking effects. Many webmasters believe that as long as SEO optimization is done well, the quality itself is not the most important, which has resulted in many "garbage dumps". When we say spam stations, we do not mean spam stations. Instead, we mean that a large number of websites are half-dead, resulting in the proliferation of low-quality websites. The icing on the cake of SEO is based on "the website has substantial content, but lacks corresponding methods." It would be unrealistic to try to use SEO technology to position website rankings, so such webmasters are often more susceptible to deception. Therefore, webmasters should not ignore the importance of the quality of the website itself when doing SEO optimization.
Three: How to achieve “icing on the cake”
In fact, it is easy to say that SEO optimization is easy, but it is difficult to say that it is difficult. The system of SEO optimization includes content and external link construction. If these two points are done well before, the website optimization will be easier to succeed. Some websites are in this situation when they are being optimized, so SEOer can only save a lot of effort when optimizing. For some websites that are not well-constructed, website optimization is nothing short of difficult. Therefore, before optimizing a website, it is necessary to first check whether its own construction is complete and in place? If the external links are in place and the content updates are in place, but the website is still not ranked, then it means that there is indeed something wrong with the website itself. At this time Systematic website optimization is needed to break through ranking bottlenecks. How to make the icing on the cake even better? We need to start with some issues other than the content and external links of the website:
A: The homepage of the website has been demoted or K: Webmasters often encounter this situation. Either the homepage is demoted, or the homepage is lost. The reason is often caused by the insufficient weight of the homepage. To solve this problem, we often start with internal links and external links. The first thing we need to do is on-site optimization:
1/Navigation allocation weight: Reasonably allocate the weight of the homepage and inner pages in the website navigation bar. Sort out disharmonious phenomena in navigation, such as: cross-links in navigation sub-columns, cross-duplicate links in navigation content addresses, and lack of homepage links on some pages.
2/Describe the text on the home page: When creating an article, provide a text description of the home page address in the content introduction and the first paragraph of the content. Continuous accumulation can effectively enhance the weight of the home page. In addition, the same principle applies to the text described outside the site. Facts have proved that if this continues, it will effectively increase the weight of the homepage of the website.
B: Website inclusion and snapshots are slow: "Why are the originals updated every day not included? I also make external links every day!" Many webmasters will have this problem. What Binary wants to say here is: not all articles will be included, and search engines have a certain ability to identify the quality of articles. For example, if the content is highly repetitive, with few words and many pictures, such situations will directly affect the inclusion and snapshot of search engines. Therefore, updating website content should focus on quality.
C: There is weight but no ranking: Many webmasters think that if the weight is high, there will be ranking. But there are weight but no ranking, there are inclusions but no traffic. There are many examples of this. The main reason is that "the theme of the website is not clear, and search engines cannot judge its development direction, so it cannot position its keyword ranking. Generally, if there is no problem with the keywords, it is mainly caused by the lack of theme factors in the web page content. Corresponding The solution is to update a large number of similar content on the website, organize the irrelevant content into unified archives and columns, and describe keywords on friendly links instead of describing multiple keywords in one friendly link.
D: Lack of direct customers: Mainly for corporate websites, why is the website traffic very high, but it does not promote transactions? Is it a problem with the sales model or product? Of course, these problems also account for a certain proportion. But the lack of direct customers is also a point that cannot be ignored for corporate websites. What we do is to accurately promote products and optimize search engines, instead of optimizing this product today and optimizing that supply tomorrow, but in the end nothing is done. In terms of website promotion, we mainly look for customers in the field for promotion.
SEO optimization is not an artifact of website ranking, and its role is only the "icing on the cake". Binary Network, together with the professional website construction company Pilot Technology ( www.joyweb.net.cn ), believes that if webmasters try to use SEO to suppress website quality, the final result will often be counterproductive. When webmasters learn SEO experience and skills, they should not forget that strengthening their own construction is the top priority for website development!