People who practice martial arts pay great attention to "training one breath internally and practicing muscles, bones and skin externally", which is equally important to us SEOers. Let me talk about how to achieve "internal practice of one breath" based on my personal experience.
Website optimization is nothing more than two aspects, one is the external promotion of the website, and the other is the internal optimization of the website itself. So how do we create a website that is conducive to SEO? First of all, we should start with the quality of the SEOer itself. Many excellent seoer predecessors are website designers, and they have rich experience in website construction and maintenance. For example, Jiang Likun, who is one of the most popular, he was engaged in website construction and maintenance for a long time before doing Internet marketing. Of course, there are also Many outstanding seoer cases will not be introduced one by one. We can see from these seniors: seoer must have certain knowledge of website construction and maintenance, such as html, javascript, php, asp, server and other knowledge about the design required in the website operation process. Of course, these things do not need to be proficient, at least Understanding these things can make it easier for us to communicate with technical staff and better express what we mean. If you can modify the website code yourself, make it more accessible to search engines. Because technicians consider different things from us when designing websites, there may be aspects of what they make that are not conducive to optimization, which requires us to discover, identify and even modify them ourselves.
Let’s talk about it through a case I did myself. This is a small business website, and the keyword itself is not very popular, so it quickly ranked on the Baidu homepage. Below I will introduce my specific operation process. When I first took over, this website had not been indexed by Baidu for three or four months. The number of external links was not proportional to the number of indexes, and there were very few indexes. It can be seen that the main problem with this website is that the internal structure of the website is not conducive to search engine crawling. Through preliminary diagnosis, the main problems were found: first, the website is basically a table + picture structure; second, the website itself has no content, even if a spider crawls in, there is nothing to crawl; third, the internal structure of the website is not conducive to spiders crawl. After the diagnosis was completed, a series of modifications were made to the website in response to the above problems. Afterwards, the website content was constantly updated and external links were issued. Within a month, the customer's requirements were completed.
From the above, we can see that SEO external links are important, but the quality of the website itself is the most important. The seo environment required for a good website mainly includes the following aspects: first, website structure, a website that is conducive to spider crawling can be more easily crawled by search engines; second, streamlined internal code, the simpler the website code, the more streamlined the website. The faster the loading speed, it will not only help spiders crawl but also improve the user experience of the website; third, excellent website content, a large number of originals, and unremitting updates; fourth, good user experience, search engines are more important in evaluating the weight of the website The ultimate criterion is user experience.
I hope that the editor's superficial knowledge can be of some help to everyone, thank you.
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