Even today, nearly two years after Google reluctantly moved to Hong Kong, its weight performance factor PR is still an important reference factor for many websites when exchanging links. Many people may not understand why Google is still so fond of Google PR now that it has become non-mainstream and has slowly faded away from people’s horizons. As we all know, Google has almost no manual intervention (otherwise, there is no need to give up such a huge continent). market), and only rely on the continuous updating and improvement of the algorithm to assign website weights and rank. Its impartiality is highly consistent with its self-proclaimed principle of not doing evil. The reason why Google does not engage in manual intervention is based on its value concept on the one hand, and it also reflects its leading search engine technology on the other. It is precisely because of the rigorous technology and accurate weight assignment method that the PR value has always been the criterion for webmasters to judge the quality and weight of a website.
1. Google PR represents objectivity and impartiality
Many people may not agree with this view. It is indeed a bit far left to say that Google PR must represent objectivity and impartiality. The first is the mainstream search engines, in addition to Google, there are also Yahoo, Baidu, etc., and each has its own technical advantages; secondly, PR only reflects part of the weight of the website, and it does not necessarily mean that a website with a high PR value will be ranked accordingly. Very high; thirdly, PR can also be faked, and some websites with high PR values do not match their website weight. If this is the case, why do I still believe that Google PR represents objectivity and fairness? That is because of Google's core values and Google's own search technology leadership.
PR value has a complicated calculation formula, and we don’t even know the details. But as we all know, the main factors that determine the weight of a website: content, links, and overall site performance, etc., are all the main factors that determine the level of PR. That is to say, if a website's PR value is relatively high, such as above 6, its overall website weight will not be too low. These weight components also apply to any other search engine. Therefore, the level of PR reflects the overall weight of the website to a certain extent. Everyone knows that importing a large number of high-weight links can increase Google PR value. In the same way, links are also the main factor that determines the overall weight of the website.
2. Google PR reflects technology trends
Although it failed in China, Google's search technology is undoubtedly second to none, but its lack of understanding of the world has made it full of difficulties in the Chinese market. There is no need to advocate which company has better technology, just enter keywords and search and you will know. This is one of the ways to judge. The second way to judge is the amount of website content included. Google's included amount is generally slightly larger than that of local search engines. These are just manifestations, the deeper reason is Google's leading technology. As a global company, one can imagine the strength of Google’s technical team, and its elimination of human intervention is also a reflection of its technical strength. PR, which represents Google technology, naturally reflects its strength.
Google's technology is not only reflected in search results. How many of the mobile phones we use now have Android systems? And this system comes from Google. Google Maps and GPRS positioning street view technology are also second to none. However, due to political and interest competition, the application of this technology has not become popular. Google's technology is also reflected in operating systems, browser development, etc. Take a look at these and look at other searches, and you will know which company is more focused on technology to establish a business, and which company relies more on business success. Google, which started out as a search engine, is doing so well in its side business, so it will naturally not let its technology lag behind other search engines.
3. Google PR meets webmaster expectations
It is difficult to forget Google because of two factors. On the one hand, it is the good performance of Google itself, with its strong search technology and fair search performance; on the other hand, it is the emotional factor of the webmaster, because there was no SR of Sogou back then, and there is no website love tool that can check Baidu's weight now. For many years, Google PR has given webmasters a convenient and intuitive way to judge the weight of a website, and it makes sense that it would be difficult to let go of it emotionally. When exchanging links, Google PR is still a heavyweight criterion. When talking about the weight of the website, the webmaster still can't help but ask about the PR level. It can be seen that Google has become deeply rooted in the hearts of the people and has become an indispensable and important factor in website construction and website optimization.
I don’t know how many people said it seriously, and even posted pictures to try to prove that Google had given up on PR updates. However, PR is still strong, and the legendary update is about to come again. I believe that many webmasters are fully prepared for this update and look forward to reaching a higher level after updating PR. It is certainly gratifying that Google's PR update has been updated, but professional website construction company Yinghang Technology ( www.joyweb.net.cn ) believes that the weight of a website is increasing all the time, and the level of PR is just a form of expression. Regardless of whether it is updated or not, no matter when the PR update day comes, what we need to do is still insist on winning with content, continue to build links, and improve the value and quality of the website from the perspective of users. Only in this way can we gain a more understanding smile when the update comes.
The author's personal emptiness arises from his heart