Many people don’t understand what SEO is. Suppose you are an SEO professional and have studied ranking research for many years. How do you express your own ideas and your understanding of search engines to others? What this article is about is true. The incident is also something that the author has personally experienced. In this article, the author will summarize the experience and share it with everyone, including the skills that need to be paid attention to in SEO training and other related content.
The author has been giving classes to others for training these days. The subject of SEO cannot be taught as a scientific subject.
SEO is more about experience and practical operations, while theoretical knowledge accounts for at most 20%, which is considered top-notch. Therefore, when doing SEO training, the author recommends leaving more time for everyone to think about practical ideas.
●PPT
The author does not recommend PPT presentations during SEO training. If you simply introduce SEO and data salon-type things, you can use PPT to display it. More specifically, PPT can be used to display SEO optimization curves and the powerful relationship between search engine marketing. Do not write the basic theoretical knowledge of SEO on PPT. It will easily make people feel that they are learning a science-based subject and take notes very rigorously. Forgot to think. Therefore, when teaching basic SEO knowledge, it is not recommended to make PPT.
● Specific training process
At the beginning, the author introduced to the students what SEO can be used for. The author gave an example of a "computer repairman". The author said that his own computer repairman had good repair technology in Fuzhou, but his business has been relatively low recently. , hoping to attract more customers and strive to repair 10 computers every day.
So the author opened Baidu and searched for the "Fuzhou computer repair" page. When they saw these pages, the author introduced it more deeply and said: "If the first website here is to introduce the author's own website, what do you think? Will anyone ask me to repair their computer?" The students had to answer in the affirmative, because they often do this kind of thing, and they feel that the number one search result in the search engine is more credible.
Then the author told everyone more clearly: "SEO is actually a technology that ranks your own website first for related keywords." The author explains it this way so that everyone can understand more clearly and have a more precise idea of what SEO is used for and how to create business value for oneself.
Then the author asked a question: "Since SEO is so profitable, do you want to learn it?" The students went through the introduction just now. Having a deep understanding of what SEO is used for, they will equate SEO with “making money” in their brains. Of course, everyone wants to learn about making money, so their answers are the same. They can’t wait to learn more about it. You need to know the application principle of this technology. If you do this step, your SEO training course will be half successful. Congratulations, you have successfully aroused students' interest.
● 3 elements of SEO training
Lecture = speech, I hope everyone will understand this. The only purpose of speech and lecture is to convey information to others and let others recognize your ideas and thoughts. Thereby learning your mind.
1. Content is not important, tone is most important
When you listen to songs, do you pay more attention to the melody or the lyrics? Most people like to listen to English songs, but they don’t understand English themselves. They just like the melody. Therefore, the number one speech skill is speech. The author was convinced of this when he was doing SEO training courses. When talking about SEO and external link skills, the author deliberately linked external links to the presidential election in a humorous way. Students are interested in external links.
2. Let data represent everything
To be honest, the author is very reluctant to show the data to others. The first point is that the author is not very good at math. The second point is that many people can’t see the data clearly (people sitting in the back row) when doing calculations on a projector, but this is also As a routine matter, when the author showed the PPC bidding ranking to the students, I conducted a cost analysis of "L-carnitine". When the 200 yuan box of L-carnitine on the market was said by the author to cost 3 yuan, more Many students were shocked, but only a few students thought deeply about this phenomenon. Because there is widespread corruption in domestic PPC bidding rankings, using data to show people is a very sensible and intuitive way.
3. Interaction is greater than teaching
In the second class of the author, when I was communicating with you about common profit models such as CPC, CPA, CPV, and CPM, I gave you examples and asked you: "What kind of projects do you think can get paid on the Internet now?" "They responded very positively, saying that some merchants are advertising, some are doing Taobao, and some are doing click-to-pay, and there are many ideas. Then the author will nest the profit models proposed by these students to explain CPC in the shortest time. The last C stands for Click, which means click. Let them understand that CPC is the profit model of paying for clicks on advertisements. Therefore, in terms of transmitting professional terms, the author recommends using interactive methods to deepen students’ impressions.
● Unexpected events
1.Network problems
When you open the search engine with great interest and can’t wait to explain search engine bidding ranking to everyone, you suddenly find that the network is having trouble. How to solve it? The author panicked for the first time during the lecture, which caused the effect of the first training. It’s not very good, so after summing up the failure experience, the author encountered such a problem again (our school’s network is very unstable). When the network was disconnected, the author used the form of data display to express the knowledge of PPC bidding, although it was impossible to win. Open the search engine page, but you can also use PS, Windows Drawing Pad, etc. to simulate the page. Do not cover up network problems by being silent. This is a fatal flaw that dampens students' interest in learning, and it is also an important point that the author wants to tell everyone. .
2.Power outage
In the event of a power outage, the author recommends that lecturers make advance plans. Because the author's training place has a writing board and a blackboard, the power outage problem is not a problem. Even if your laptop can still last in the event of a power outage, However, if there is no projector, you can use the information in the computer to sketch on the blackboard, and then you can continue talking after the power supply is resolved. In fact, this is the same as the network problem. In the same way, the solution must be predicted in advance. If The suspension of classes is also a blow to students’ confidence in learning.
● Conclusion
The author is not an excellent old teacher. Like everyone else, I am also a person born in the 1980s. I hope that everyone will pay more attention to the teaching skills and some courseware plans when taking the road of sharing in the future. The author found that currently on the Internet There are no articles about SEO training skills. I hope this article can give you some help. Thank you all!
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