In the past two weeks, most webmasters and SEOers should have discovered that Baidu has made some major adjustments to the web page weight algorithm, and many sites have experienced varying degrees of weight reduction. At the same time, it was also found that the weight of some e-commerce and portal websites had declined to varying degrees. The weights of Baidu's affiliated websites such as Baidu Encyclopedia and Baidu Zhizhi have increased accordingly. How should SEO workers respond to Baidu's series of algorithm adjustments? Here are some opinions on my actual operation of the new site:
SEO for new site:
1. Domain name selection: Choosing a good domain name is the basis for website SEO. If the domain name you register is itself an industry keyword or contains industry keywords, it can virtually improve the website's position in search engines. In addition, among all types of domain names, .gov.cn/edu.cn/.org are the easiest to be included; do not use .cn domain names this year, because according to the current Baidu algorithm, the review of CN domain name sites is particularly strict .
2. The new site must wait until the website construction is completely completed and the TITLE is confirmed before submitting revenue to Baidu.
3. The initial content of the new site must be more than 80% original. The so-called originality means close to originality, which is what we often call pseudo-originality. Generally speaking, this is done by modifying the title of the article and the first 100 to 200 words.
4. The structure of the website needs to be clear and reasonable. It allows both visitors and search engine spiders to read all pages of your website smoothly.
5. Make as many high-quality external links as possible, such as friendly links from peer websites. If you cannot find friendly links from peer sites in the early stages of your website, you can publish relevant articles to peer sites, and then include yourself in the published articles. website link.
6. It is best not to place Alimama advertisements on the website. Alimama is a C2C advertising trading platform launched by Alibaba in mid-August. This move is regarded by Baidu as the biggest competitor of Baidu Advertising Alliance. And Alibaba has always been recognized as one of Baidu's strongest domestic competitors (that's why Baidu announced that it would launch a C2C shopping website to suppress Taobao). Alibaba's websites have also been repeatedly downgraded by Baidu. After the launch of Alimama, the Baidu inclusion of a large number of websites with Alimama advertising codes dropped sharply, and even became zero.
7. Monitor user behavior: such as the source of the user, the user’s access behavior, and what topic content is the most popular. And make necessary adjustments and updates to the website in response to these behaviors.
The above is my analysis of some things that should be paid attention to in website SEO after Baidu algorithm adjustment. My website is www.acedog.com; more exchanges and analysis are welcome.