Whether it is a corporate website, an e-commerce website, or a personal website, in the information age, everyone wants to promote their website through the Internet. Webmasters all want their website to have a good ranking on search engines, through search engine optimization. How to launch a new website online, then for webmasters, how can we plan to launch a new website and how can the new website do a good job in website promotion.
First: Choose a new website space. Before the website goes online, you must start to consider what kind of space the website needs. Test the access speed of the website on the server, the stability of the space, and whether the sites on the same server are stable. If the host is not an independent IP, check whether the site with the same IP is cheating. Behavior, and whether there is a record of being K-sited by search engines, these are all things webmasters need to consider before launching their website. Choose the appropriate host according to the type of website. Sites in the group category use ixwebhosting hosts with independent IPs. Foreign trade sites can use hostease hosts with fast access speeds. It does not mean that the most expensive thing is the best, it should suit the nature of your website. The host is the best.
Second: Choose new site keywords. After the website type is determined, the most important thing is to select keywords for the website. Before selecting the keywords, check the index of the keywords in the search engine. Keywords that are too competitive can be replaced by long-tail keywords. If webmasters feel that competition will lead to progress, then long-tail keywords are unnecessary. After the keywords of the website are selected, describe the title of the website. The density of the keywords should not be too high. If you are not sure, you can use the webmaster keyword tool to check the density. What I want to say here is that the keywords on the homepage of the website and the keywords on the inner pages should be clearly distinguished. The keywords on the homepage describe the main keywords of the website. The related words on the inner pages can be the title keywords of the website articles, which makes it easier to Search engines crawl primary keywords.
Third: Add website content. After the website has selected the space host, it can basically be launched online. Once the website is online, webmasters will think about adding content to the website. If the content is related to keywords, it is best to be original and high-quality content. If your If the site is positioned as a collection site or a garbage site, then there is no need to add original content, otherwise original content is essential. Original content is a resource for search engines and a high-quality experience for users. The new site has just been launched and has not been included. High-quality content is the first step to attract spiders. Content is the core of the new site’s website promotion and operation.
Fourth: Attract search engine spiders. The content of the website has been added, but spiders have not crawled the website, and original content will not be included. At this time, webmasters have to find ways to attract spiders to their websites. The simplest way is to write a soft article delivery station The long platform attracts spiders to your own website, and adds links to your own site in soft articles. When the soft article is included in the webmaster platform, spiders will also follow the links in the article to grab your own website, thus driving spiders to include your own site. content. Another is to post your own articles on websites related to the website type. It seems to be helping other people's websites to add content, but the new site has no weight, and the old site has a high weight. If there are links in the old site to the new site, spiders will It is judged that such linking sites will also have a certain weight, so that they can come to your own website. There are many ways to attract spiders through external links, so I won’t go into them here.
Fifth: Maintain the construction within the site. The website is online, the content has been added, and spiders have been attracted through external links. The most important task for webmasters is to maintain the internal construction of the website. When building internal links to the website, when adding new content to the website, add anchor text links to the old content in the new content, set up a breadcrumb navigation bar for the website, try not to use Flash images on the homepage, and do not set the client window to random. The web page is mobile and can be fixed somewhere on the website. Search engines do not recognize images, so the images on the website need to add title and ATL attributes. The user experience of the website needs to be improved. The on-site construction of the website is done by the webmasters for website promotion. Work first.
If webmasters want to plan the launch of the new website and the website promotion work after the launch, they should have a clear plan before optimizing the website, and then have good execution ability and execute according to the plan. In this way Only in this way can we better promote the website.
Copyright Statement: Original by the columnist of Hulu Blog ( www.huluboke.com )
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