Speaking of SEO, everyone knows that it is search engine optimization, so what does it optimize? In addition to some internal things on the website, the most important thing is the natural ranking of keywords in search engines. So since we are doing keyword ranking, the screening and determination of keywords is very critical. Yousai SEO talks about some of his own insights and opinions.
Let me first talk about the disadvantages of choosing keywords unreasonably:
First of all, if you have an in-depth understanding of your products and services and do not consider the problem from the user's perspective, you do not think about how users will find relevant product and service information in search engines if they need such products or services. If so, then some of the keywords you identified are nothing more than what others say. Such keywords cannot play their role well because you are divorced from user needs.
Secondly, if you have not analyzed the keywords you selected, this analysis means whether you have used relevant tools to query and whether you understand the frequency and popularity of people's searches for these keywords every day. If you have chosen keywords that you feel are useful, , but after using the tool to query, it was found that the daily Internet search frequency of these keywords is very low, so even if you use these keywords, it is in vain, because they cannot bring you a certain amount of traffic. Without traffic, how can you talk about conversion?
The last thing I want to say is that in order to increase the traffic of the website, some people spend a lot of energy and material resources to create some popular keywords. Even if you finally make these popular keywords, even if it brings a certain amount of traffic to your website, Considerable traffic, but these keywords have almost no relevance to the theme of your website. This method and strategy of indirectly misleading users for the sake of traffic is absolutely undesirable.
So someone may ask, how do I formulate and choose the right keywords? Yousai SEO would like to share with you some of my personal experience and insights:
First: brand words
Why did I mention brand words at the beginning? What are brand words? For example, your company name, your product name, etc. You like: Midea, Gree, Nike, Haier, Hongxing Erke, etc. These are all brand words. If the brand words of these companies cannot be displayed in the first place, it will have a bad impact on the company and the users. Feel. Even if users search for your brand words, they will not be able to see your official website at the first place. Is this feasible?
Second: Industry common words
The so-called industry common words refer to those products in the same industry, services in the same industry, etc. For example: psychological counseling, wedding photography, java training, etc. There are many businesses across the country that provide these products and services. The purpose of making these industry generic words is to quickly establish a certain degree of popularity and create a certain brand in the same industry. It is not very realistic to rely on these common words to achieve good conversions.
Third: Regional industry words
Such keywords are closer to user needs than common industry words. Regional industry words such as: Zhengzhou psychological counseling, Zhengzhou JAVA training, Zhengzhou 3G training, etc. On the one hand, such words can build industry visibility in the region, and on the other hand, they can meet the needs of users in the region. These keywords have a higher conversion rate than industry generic words.
Fourth: Long tail keywords
Long tail keywords have now been recognized by the majority of friends. What are long tail keywords? For example: Which is the best JAVA training company in Zhengzhou? Where is the best place to learn 3G development in Zhengzhou? And so on. Some people may ask, is such a long keyword useful? Is it easy to rank? Wait for doubts. What I want to say is that today's Internet users are much more proficient in using search engines than they used to be. They not only use word searches, but sometimes in order to get more accurate search results, they often use phrases with clear semantics. These phrases are exactly the same. It’s long tail keywords. Since the competition for long-tail keywords is relatively small, it is easy to get good rankings. At the same time, users who search for such long-tail keywords are also our real potential customers. Such customer conversion is already very easy!
The above analysis and insights are all obtained from some of my own practical cases. I hope to share them with everyone and discuss them together. SEO can only flourish if it has a spirit of sharing!
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