With the continuous acceleration of urbanization and the improvement of people's living standards, the real estate industry has become increasingly popular. In this environment, the prospects of the decoration and building materials market will naturally be relatively bright, so the competition among such websites is also extremely fierce. The following author will share about the operation and promotion of building materials and decoration websites:
1. Determine the goals of the website and make a reasonable positioning for the website.
The main target customer groups of building materials and decoration websites should include decoration companies, building materials manufacturers (including agents), ordinary families (home decoration owners) and other companies that need decoration (public decoration). The business goal of the website is, of course, to provide these customers with services related to building materials and decoration. From the perspective of owners, they need to understand and learn more decoration knowledge and industry information such as building materials shopping guides, so the website should collect such information reasonably and extensively; as for building materials manufacturers and decoration companies, the website should provide as much information as possible A better display platform to increase its visibility and online trading opportunities. Therefore, the positioning of website functions must take into account these two aspects.
2. Grasp the consumer psychology of the owners and set the website content appropriately.
When operating a building materials and decoration website, the webmaster should be able to notice that what the owners want is intuitive and comprehensive target needs. If relevant animation technology can be used on the website to intuitively and clearly display the characteristics and effects of decorative materials in front of the decoration owners, allowing them to enjoy those virtual room scenes through their eyes in advance, I believe that hesitant customers will also be attracted by this. attract. Therefore, while focusing on optimization of website content, user experience must not be neglected. It must not be just boring text narratives.
3. Publicity should be combined online and offline: to gain recognition from more customers.
There are various ways of publicity. Webmaster friends can choose the one that suits them and implement it seriously: online we can publicize through professional building materials and decoration forums, blogs, etc. The best way is to publish various soft articles to major portal websites. Of course, this requires a certain amount of support, but the publicity effect is very obvious; offline we can jointly organize various activities with decoration companies and building materials manufacturers to increase The credibility of the website in the eyes of the owner. At the same time, it can also promote communication between the webmaster and decoration companies and building materials manufacturers.
4. Conduct market research and continuously improve.
Market research can enable webmasters to grasp the effective demand information of potential customers and be targeted while providing products or services. As an industry website, the research object can be directly placed on the online target customer group, and the method adopted can choose the online questionnaire method (that is, adding an online voting function to the website). In terms of problem design, the theme should be grasped, to the point, and targeted. The content should involve the use of existing products or services, the performance and price of building decoration materials, customer satisfaction, and potential needs of customers, and customer expectations of competition. Opponent's evaluation, etc. can be used as the focus of the investigation.
5. Add a friendly link module to build a good relationship with fellow webmasters of building materials and decoration companies.
Friendly links are a great opportunity for webmasters to expand their network. While you are connecting in friendship, you might as well communicate more with other webmasters and learn from each other. Take a look at how other webmasters do promotion and website operations, and see if there is anything worth learning. The author's Chengdu Decoration Owners Network has specially set up a friendship link module, and everyone is welcome to cooperate here.
Generally speaking, the competition among industry websites is relatively high, requiring more exploration by webmasters. The above points are just a simple sharing made by the author. I hope everyone can provide valuable opinions and suggestions. For more home decoration information, please read the ZX028 Chengdu Decoration Owners Network Decoration Knowledge ( http://www.zx028.com/zhishi/ ) column information. At the same time, webmasters and friends in the building materials and decoration industry are welcome to exchange links with this site.
Thanks to Chengdu Home Decoration Owners Network for your contribution