The emergence of search engines has destined the website to have a sense of belonging. I remember when I first went online, if I wanted to enter a website, I had to enter the URL in the URL bar, and the URL must not have any errors, otherwise it will be a page that cannot be displayed. Nowadays, search engines have become part of the work of many webmasters, and they must constantly improve their website's ranking in search engines. When we build a website, we want others to see it, bring traffic and achieve profit conversion. How will our website better survive in the increasingly competitive search engines? The author will use his own history of blood and tears to look at the survival rules of search engines.
Rule 1: The server must be stable
The establishment of a website depends on the server to operate normally and be accessed. We can imagine if our server pumps a small amount every three days and a large amount every five days, will search engines be friendly to our website? Although servers are a large expense for website construction, especially in today's era when there are so many grassroots webmasters, you may not have much money to choose a dedicated server. But even if you choose a cheaper virtual host in the United States, you still need to understand the situation before purchasing. The stability of the server has a great impact on the website. If a spider comes to your website and the server is hacked, it will be blocked by search engines over time.
Rule 2: The purpose of the website is clear
When a website is built, the title, keywords, and description will be set. When we perform daily updates and maintenance, we must not only pay attention to originality, but also pay attention to the relevance of articles to the website. Although originality can win the favor of spiders and will be beneficial to the ranking of the website in search engines, if the search engine spiders find that the content of the website has nothing to do with the title keywords of the website, it will inevitably give some penalties to the website. The first rule reflects the impact of search engine spider crawling, which directly affects the crawling of spiders. Therefore, when updating the website, do not ignore the relevance of the website for the sake of quality.
Rule 3: No cheating
For novices, cheating may be more of an admiration for those SEO masters. They can use various methods to make their website rank quickly and well in search engines. However, we should not take the risk of cheating. Once it is not confirmed, the consequences will be very serious, ranging from K the homepage being entered into the sandbox, to K directly knocking out the entire site. Like on Baidu, it is better to "do nothing" as much as possible, and everything will naturally have a good ranking. This is the conclusion reached by many webmasters, including the author, because Baidu’s algorithm changes frequently, which means that some extreme behaviors will definitely be noticed by Baidu. So, some things are better to let nature take its course.
Rule 4: Optimize with moderation
This author has the deepest experience of this. When I was initially optimizing, no matter whether it was inside or outside the site, my links pointed to the homepage of the website, and the number of links was also very large. In the end, the tragedy of the website's homepage being blocked was fortunate. Fortunately, I realized in time that it might be over-optimization, and I paid great attention to it when optimizing. Everyone says that SEO requires execution, but you also need to pay attention to details. Especially when it comes to optimization, you must pay attention to details. If you don't grasp the issue of degree, it is easy to cause problems.
Websites rely on search engines to develop, and there are many other rules for survival in search engines, such as competitor analysis. The above four-point rules are all based on our own website. If we want to survive better in search engines, we must first start from ourselves.
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