First of all, I am a tattoo artist. Due to my age and environment, I have been exposed to the Internet a lot, and I realized that promoting on the Internet is a good choice, so I established my own website in 2009. After nearly 2 years of experience and study, I have gained a lot of knowledge about Internet marketing, not just SEO. As well as the website user experience experience, share it, I believe everyone can draw inferences.
1. Three steps of Internet marketing: First, let users looking for related services or products (mostly users who have never heard of your name) find your website through various methods; second, when users enter the website, rely on the website Generate huge stickiness, retain users, and convert potential users into consuming users; finally, inoculate them so that people who temporarily don’t care about your services and products will be exposed to your information, and some of them will also be your customers in the future. , but this step is the most difficult and expensive, so I only did the first two steps for the time being, and the last step was done less, so the effect was very average.
2. Why corporate websites should move closer to portal websites: My website was relatively poor before the revision, with only a few pictures of tattoo works, contact information, and a brief introduction. It is the most basic corporate website, and in my current opinion, its marketing capabilities are extremely low. Why is it said that enterprise websites should move closer to industry websites? This is not absolute. It needs to be analyzed based on the psychology of the users you face.
My clients have a lot of questions. Does getting a tattoo hurt? How much does a tattoo cost? What are the specialties (superstitions) of getting a tattoo? Where does the tattoo look good? Why does the skin itch after getting a tattoo? Is tattoo ink safe? There are too many , if I can’t give customers a reasonable explanation, how can I increase the distance between me and my customers so that they can have higher trust and loyalty (I still need to rely on these customers to give me word-of-mouth communication)? There are also things like education Baby products and medical stations also have the same characteristics. When users use services or purchase products from you, they first build their trust in you or your company. The richer other relevant information you provide, the subconscious mind of users will think that since it is on your website, you must understand it and know so much, then the trust in you will inevitably increase, and the worst is when users browse the information they need. information, it also greatly deepens the memory of your brand. And like other marketing-oriented enterprise websites, such as those selling turning accessories, first look at the parameter quality, and secondly look at the price. As long as you have a hard competitive advantage in these two factors, then the order will be settled. The quality and price of such a marketing-oriented enterprise website are sticky, and they do not need other relevant information. They rely on hard power. And like many other products and services, which account for a large factor in sales performance, I think it is necessary. Move closer from traditional enterprise sites to portal sites. Note that moving closer does not mean creating a portal.
3. How do I revise the version: Analyze why my users come to me for tattoos? Is it because of my good skills? There is this reason, but it is definitely not the main one. Because what is much better than technology and me is that even if your technology is good, 90% of the customers do not have the same level of appreciation, so I have to find the difference and I want my customers to believe that my technology is good, but Directly advocating for technology has little effect. I decided to use a website for this purpose. I never have the words technology on my website because I don’t need it anymore. What I need is for customers to build trust in other aspects, and then transfer this trust to trust in my technology. This is a subtle psychology. For example: Andy Lau acts well in movies and sings well. Sichuan learns to change his face. Do you think that he must be good at learning? Yes, it is this kind of transference of trust.
1. Customers first want pictures. OK, I will try my best to add pictures to my website. Currently, I have 2,000 pictures, and my goal is 100,000 pictures (but for the website structure, don’t let Baidu regard you as a picture site, as that will affect some key points) word ranking)
2. When comparing my skills with others, I can’t compare with some, but I can’t compare with others. Because of the price, I can only do poor work. What should I do? Differentiation! My hygiene is the best in the city. This is not bragging! What? Let customers realize? I have made a lot of videos and put them on the Youku website. The titles are keywords to use for some rankings. The titles on my website are more standardized. The subtitles in the videos not only explain the meaning of some tattoos. , mainly introduces the hygiene situation, which is the most intuitive! Then in all the announcement panels on my website, I am the first to emphasize the importance of safety and hygiene! It is my hard power to instill the concept of hygiene in the subconscious of the browsing users. It’s about hygiene, so I will take this road to compete with others.
3. In addition to looking at pictures and watching videos about tattoos (emphasis on hygiene), looking at pictures has little impact on my technical aspects, but it has achieved the point I mentioned and deepened the memory of the website brand. Watching the video transfers trust in your service to trust in your technology. So what is missing? Articles! Medical common sense of tattoos, various tattoo patterns, tattoo layout methods, principles and effects of laser tattoo removal, and knowledge on the assembly, maintenance, and repair of tattoo machinery. There are issues that the customer cares about, and there are also issues that the customer does not care about (tattoo equipment), but after seeing so much content, he will not only have a deeper impression of you during the browsing process, but also think that you know too much. Okay, how can someone with so much knowledge about tattoos be so skilled? Can he really be inferior? OK, my goal can definitely be achieved! These are customer psychology that I have been brewing for a long time, and I have learned a lot about the operations of other local websites on A5 until I summarize later. , so if the customers for your services and products are all laymen, you need to do these things to increase the stickiness of the website! However, currently the website only does a lot of work on pictures and videos. Start preparing for the article system next week.
What I’m talking about today is the second part of the three steps of Internet marketing. When users enter my website, how do I make them extremely sticky? I think except for the masters who specialize in Internet marketing, many corporate friends have never thought that building a website is so complicated. To be honest, I spent more than half a year thinking about these things. . . . I will share it with you today. Next time after my article system is online, I will continue to talk about this aspect and how I did the first and third steps.
Editor in charge: Chen Long Author Niu Ba’s personal space This article only represents the author’s opinion
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