On the evening of June 27, as usual, I continued to pay attention to the changes in my website. Suddenly, I discovered that the PR changed from 0 to 3, and Google updated the PR! Within a few seconds of my joy, I discovered that the number of inclusions in Baidu had dropped to less than half of the original number. All the joy I felt just now disappeared. After all, the traffic brought by Baidu is still considerable than that of Google. I quickly checked the web page snapshot and found that the rankings for some important keywords had not dropped yet. However, I am still a little worried as I don’t know what Baidu will do next.
Various phenomena indicate that Baidu’s actions are not over yet. At present, the following abnormal phenomena can be found:
1. The number of site results displayed is far less than the number of site statistics. The display results of many websites are less than one page.
2. In some cases, the search results for site are fewer than the search results for site plus keywords.
These phenomena can be understood as Baidu's continued "convulsions." There is no such precedent, especially recently, this phenomenon has been quite frequent. And probably most webmasters would like it to be just a temporary convulsion. Returning to the practical level, the author’s personal analysis is that Baidu’s actions this time are mainly focused on the originality of the content. The above phenomenon may be due to highly repetitive content and is not displayed. I believe many webmasters are speculating and anxiously waiting for Baidu’s next actions.
It is rare for Baidu and Google to choose the same time to carry out such a major update. There are also divergent opinions on whether everyone should choose to give gifts before July 1st. But when it comes to this special time, the two websites are hot and cold, which probably makes many webmasters very emotional. It is also said that Baidu’s actions this time are aimed at Google’s updated PR. When everyone is paying attention to PR, don’t ignore the existence of Baidu. It seems to prove its status to webmasters. Personally, I think that if the two major websites choose to update at the same time, it does not rule out the possibility that one party will choose to go against the other. However, in principle, no one wants to ruin their own jobs based on the updated data of the two. It is unlikely to be simply attributed to the reason of simply confronting the other party.
In doubt, I searched several other stations on my hands. I found that on Google, the PR values of websites that have external links have increased; for several websites that have basically stopped updating and maintaining, the PR values have dropped directly to 0. As for Baidu, although the collected data can be updated every day through the collected websites, the inclusion has dropped significantly, with the most serious one falling directly from tens of thousands to several hundred; while the aforementioned sites that stopped updating and maintaining were included in Baidu Not much has changed this time.
It can be seen that in this update on June 27, the weight orientations of Google and Baidu are currently in opposite directions. Google still chooses to focus on external links and updates; Baidu focuses more on the originality and non-repetition of content. It can be regarded as finding a more orthodox reason for this major change of the two major websites. Maybe your website caters to Google this time, but stays away from Baidu; maybe it caters to Baidu, but stays away from Google. What is our next choice?
Maybe once the search engine is updated, some of the things done before will become a cloud. No matter how search engines change, in addition to catering to the preferences of spiders, we should also cater to the preferences of ordinary users. Putting user experience first and truly improving user experience is the key to increasing traffic and website viscosity. This article is originally created by the author of Cordyceps Sinensis House ( http://www.dcxc5.com ). It was first published in A5. Please keep this link information when reprinting.
Editor-in-Chief: Yang Yang’s personal space of the Cordyceps sinensis house