What should be the keyword density of a website? Many newcomers are asking this question. According to conventional wisdom, it should be between 2% and 8%. Today we are talking about this keyword density, not to tell you what the keyword density should be. How much is it? The original intention of this article is to correct a wrong view everyone has. The concept of keyword density itself is a good theory, but it has gradually been understood in the wrong direction by some people. As a result, to this day, many people are still unable to get out of this vicious circle. When everyone optimizes the website now, they will regard keyword density as an important basis for search engines to determine the keywords of the website. This is absolutely correct without a doubt, but the fundamental reason lies in the misunderstanding of the definition of keyword density. Let’s talk about it below. Let’s talk about it in detail.
1. What is keyword density?
Keyword density refers to the proportion of the number of times a keyword appears on a page in all text. Generally speaking, the greater the keyword density, the higher the relevance of the current web page, and therefore the greater the impact on rankings. The keyword density we are talking about here must be naturally generated, and the practice of stacking keywords is absolutely wrong.
2. The true meaning of keyword density
Let’s first talk about the process of search engines crawling and crawling pages. Generally, after a web page is crawled by a search engine, it will undergo preliminary processing. The main procedure is to decompose the web page, remove the messy code, and then extract the text in the web page. Content, when extracting text content, the content will be decomposed into single languages, and then reassembled and compiled into the database.
Our focus today is on the process of decomposing text content. After knowing how Baidu decomposes and recombines text content, you can truly understand the issue of keyword density. For example, the keyword of our article is "Wiggins dry gas cabinet air tightness test" (a bit like a long-tail keyword -_-!). The reason why we use such a long sentence as the keyword is, Just to explain in the next step so that everyone can understand the meaning of keyword density more clearly. After this long keyword is broken down by Baidu, it will become the words "Wiggins/dry/gas cabinet/air tightness/test". If "Wiggins dry" does not appear in the article If the keyword "gas cabinet air tightness test" is used to query, the density of this keyword on the current page is zero, but in fact this is not the case. In fact, the keyword density of this page should be The number of times the separated words "Wiggins", "dry type", "gas cabinet", "air tightness" and "test" appear in the current page.
However, when this page was included, its keyword was still "Wiggins Dry Gas Holder Air Tightness Test". At this time, some students will ask, since it is still this keyword, what is the point of Baidu breaking it up? What does it have to do with keyword density? Isn’t it all nonsense after talking for so long? In fact, it is not, you As long as you pay attention, you will notice that this page will appear when you search for "Wiggins dry gas cabinet air tightness test". Then you can simplify the search content, for example, search for "Wiggins air tightness test" " or "Wiggins gas cabinet test", you can search for this page, so you will understand the correct meaning of keyword density. In fact, the density of keywords does not depend on how many times the keyword appears on your current page. It depends on which words the keywords of the current page are composed of, and how many times these words appear on the page. If several words that make up a keyword appear frequently on the current page, then this page will rank higher.
So when you write articles in the future, don’t worry too much about how to add keywords to the article. As long as you effectively combine multiple words, the keyword density of the current page will naturally increase, and N long words will be generated. The last word comes out. ( http://www.jshhgs.com/Original copyright, please indicate the source for reprinting)
Editor-in-Chief: Yangyang author’s personal space